Online and offline fieldwork services.
Gather the data you need to drive decision making.
For many people fieldwork can be a hassle. But this is where we’re in our element. We work with organisations, providing online and offline fieldwork services to get them the data they need to be able to move forward with confidence.
From focus groups and in-depth interviews to online communities and central location testing, our fieldwork expertise spans multiple methodologies and audience types. This rich experience means we can provide you with advice and guidance on the best possible research approach to get the data you need.
At every stage, we take care of the heavy lifting. This means you can focus on what’s most important, turning data into recommendations for your clients, safe in the knowledge that the fieldwork is running smoothly.
With award nominations from key industry bodies, we’re recognised as a leading fieldwork partner. In 2019, we were finalists in 3 categories at the Market Research Society’s Operations Awards – Best Data Collection (face-to-face), Best Data Collection (online), with our training and development programme going on to secure Highly Commended status.
Online and offline fieldwork services
Innovative and emerging methodologies
Harness new research techniques to uncover deeper insight
Market research recruitment
Secure the right people to take part in your market research projects.
Expert interviews
Engage with market experts to build a deeper understanding of the challenges your brand faces and how to respond
In-depth interviews
Engage with consumers and clients one-on-one to access detailed and nuanced insights
Telephone depth interviews
By engaging experts across markets and sectors, we can build a rich understanding of the market and where it’s heading to help you future proof your business.
CATI
Optimise your strategy by building customer understanding
Online communities
Delve deeper to truly understand consumers and their relationship to your brand
Online panels and online surveys
Get access to your target audience with one of the most efficient tools in research
Central location testing
Set your products and campaigns up for a successful launch
Neuroscience
Uncover subconscious behaviours to connect better with consumers
Sensory research
Develop food and beverage products that will thrive in the market
Emerging research methods
Harness new research techniques to uncover deeper insight
Focus groups
Delve deeper to truly understand your consumer segments and find new ways to meet their needs
Our customers
View all case studies
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Coverage
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Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
Jollibee is rewriting the rules of global fast food.
Jollibee is rewriting the rules of global fast food. After a strong financial year, the Filipino fast-food giant is entering 2025 with around USD 364 million earmarked to open as many as 800 new stores worldwide. That would push Jollibee’s total store count past 10,000, a staggering figure for a homegrown chain once dismissed as […]
How to conduct online research in China
Conducting online research in China is unlike anywhere else in the world. With over 1.1 billion internet users in 2024, China accounts for over a fifth of the global online population. Nearly all of them, over 99%, access the internet via smartphones, making mobile-first behaviour not just common but standard. Researchers won’t find Google, Facebook, […]
Edtech Platforms Embrace Student Creators to Drive Growth.
The next wave of edtech growth isn’t being engineered in boardrooms or classrooms. It’s unfolding in bedrooms, dorm halls, and digital chat groups – where students turn smartphones into production studios and learning platforms into launchpads. Armed with ring lights and revision hacks, Gen Z creators are transforming how education is marketed, consumed, and experienced. […]
The Shopper Who Never Meant to Shop.
You’re watching a livestream. A pair of sneakers flash on screen, not as a hard sell, but as part of the host’s outfit. Before the segment ends, you’ve clicked, carted, and checked out, without ever intending to shop. This is ambient shopping. In 2025, 69% of consumers report making purchases while doing something else: scrolling […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Vital Strategies
Customer Intelligence Director