International Market Research.
Drive growth by breaking into new markets.
We are the go-to partner for international market research
We work with global brands, conducting international market research studies to set them up for success in new and lucrative markets.
Our unrivalled knowledge of these countries means that we can interpret research findings through a cultural lens, and harness this to help brands develop products, services and campaigns that resonate at a local level.
International Market Research Services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Do you conduct research in the local language?
We believe that conducting research in the local language is crucial for gaining true depth of insight. Not only does it allow us to understand the intricacies of local nuance but also the wider culture that sits behind this. We’re proud of the multi-lingual team that enables us to do this. Between us, we speak over 40 languages!
How do you adapt international market research projects to account for cultural differences in each market?
As a global boutique market research agency, we have strong personal connections between our offices, fostered through secondments, international teams and regular global meetings. We collaborate with local market experts within our network on all international market research projects, harnessing their rich cultural understanding to guide the choice of methodology, shape the design of the study, and inform our analysis of the findings.
You have offices across the globe, but how do you approach research in countries where you don’t have a physical presence?
In addition to our global offices, we have an extensive network of trusted partners and local moderators. We work in close collaboration with these partners, conducting ‘cultural deep dives’ at the start of every project to ensure we have a rich understanding of the cultural context to inform the study. From Saudi Arabia to South Korea, we’ve worked with these partners to successfully deliver international market research projects across the globe.
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Our mission is to raise the impact of research – and we're delivering
Market Research Agency of the Year
Winner— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended— Market Research Society Awards, 2019
Best Training and Development
Highly Commended— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist— Market Research Society's Operations Awards, 2019
Outstanding Young Researcher
Winner— Marketing Research & Insight Excellence Awards, 2019
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.Download the guide now
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.Performance Marketing & Analytics Director
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.Head of Research
At Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.Panasonic – India
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.Senior Marketing Executive
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.Head of Insights