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International Market Research.

Drive growth by breaking into new markets.

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We are the go-to partner for international market research

We work with global brands, conducting international market research studies to set them up for success in new and lucrative markets.

Our unrivalled knowledge of these countries means that we can interpret research findings through a cultural lens, and harness this to help brands develop products, services and campaigns that resonate at a local level.

10

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60+

green-speach-25x27 Languages

30+

global Years of global experience

15+

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1,000+

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+ View all locations

FAQs

Do you conduct research in the local language?

We believe that conducting research in the local language is crucial for gaining true depth of insight. Not only does it allow us to understand the intricacies of local nuance but also the wider culture that sits behind this. We’re proud of the multi-lingual team that enables us to do this. Between us, we speak over 40 languages!

How do you adapt international market research projects to account for cultural differences in each market?

As a global boutique market research agency, we have strong personal connections between our offices, fostered through secondments, international teams and regular global meetings. We collaborate with local market experts within our network on all international market research projects, harnessing their rich cultural understanding to guide the choice of methodology, shape the design of the study, and inform our analysis of the findings.

You have offices across the globe, but how do you approach research in countries where you don’t have a physical presence?
In addition to our global offices, we have an extensive network of trusted partners and local moderators. We work in close collaboration with these partners, conducting ‘cultural deep dives’ at the start of every project to ensure we have a rich understanding of the cultural context to inform the study. From Saudi Arabia to South Korea, we’ve worked with these partners to successfully deliver international market research projects across the globe.

FAQs

Do you conduct research in the local language?

We believe that conducting research in the local language is crucial for gaining true depth of insight. Not only does it allow us to understand the intricacies of local nuance but also the wider culture that sits behind this. We’re proud of the multi-lingual team that enables us to do this. Between us, we speak over 40 languages!

How do you adapt international market research projects to account for cultural differences in each market?

As a global boutique market research agency, we have strong personal connections between our offices, fostered through secondments, international teams and regular global meetings. We collaborate with local market experts within our network on all international market research projects, harnessing their rich cultural understanding to guide the choice of methodology, shape the design of the study, and inform our analysis of the findings.

You have offices across the globe, but how do you approach research in countries where you don’t have a physical presence?

In addition to our global offices, we have an extensive network of trusted partners and local moderators. We work in close collaboration with these partners, conducting ‘cultural deep dives’ at the start of every project to ensure we have a rich understanding of the cultural context to inform the study. From Saudi Arabia to South Korea, we’ve worked with these partners to successfully deliver international market research projects across the globe.

Our Results

Our mission is to raise the impact of research – and we're delivering

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Innovation of the Year

Finalist

— The AURAs, 2021
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Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021
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Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
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Consultant of the Year

Winner

— Agency of the Year Awards, 2020
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Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
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Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
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Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
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Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
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Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
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Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
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Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Free guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the report now
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We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.

Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.

Performance Marketing & Analytics Director
Treatwell

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.

Senior Marketing Executive
Arla Foods

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.

Head of Insights
Discovery

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