Market Research Agency in London

We're a market research agency in London trusted by organisations that require clarity in fast-moving environments and confidence in high-stakes decisions. We are a global agency that supports brands across London, combining local market understanding with the perspective of a global research network. 

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Kadence delivers market research from London for organisations seeking deeper understanding of customers, categories and commercial opportunity. We work with UK-based and international brands to generate insight that informs strategy, shapes innovation and strengthens decision-making across markets.

 

London-based expertise with global perspective

We are a strategic market research partner for brands operating in and from London. We help organisations navigate complex audiences, competitive sectors and multi-market challenges through research that is thoughtful, rigorous and commercially focused.

As a leading market research agency in London, our work spans product development, communication testing, brand strategy and customer understanding. We design studies that answer real business questions, whether the focus is the UK market, European expansion or global performance.

Our London-based researchers work across full-service projects and specialist fieldwork, supporting clients in sectors ranging from FMCG and technology to finance, automotive and professional services. The insight we deliver is designed to be used, not archived.

With over 30 years of experience, Kadence has partnered with some of the world’s most recognisable brands. From understanding usage behaviours within the UK automotive market to supporting multi-country product launches across Europe, our work reflects both depth and scale.

As part of Kadence International, our London team has the expertise to work across local and international markets, with access to a wider network of researchers across Asia, Europe and the Americas. This ensures every project benefits from cultural understanding, methodological expertise and a genuinely international outlook.

Our London Office

Kadence is a market research agency with headquarters in London, supporting clients across the UK, Europe and beyond. The city plays a central role in our global network, acting as both a research centre and a strategic hub for international projects.

From London, we deliver full-service market research that helps brands get closer to customers, refine propositions and strengthen communications. We also act as a specialist fieldwork partner, helping organisations reach the right respondents across the UK and European markets.

Our London team brings together researchers with diverse cultural backgrounds and language capabilities, enabling us to manage complex, multi-market studies with precision and care.

We are consistently recognised as one of the top market research agencies in London

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021
Agency of the Year Awards, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Marketing Interactive Agency of the Year, Winner - Gold, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
MRS Young Researcher of the Year

MRS Young Researcher of the Year

Finalist

— MRS, 2023
ESOMAR Best Congress Paper

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Bianca Abulafia

Bianca Abulafia

Specialist sectors Automotive, Media, Kids

Current location UK

Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.

Cindi Collett

Cindi Collett

Specialist sectors B2B, B2C, CPG, Retail, Financial Services, Healthcare

Current location UK

Cindi is a seasoned market research professional with extensive experience in multiple market research disciplines. She has worked with clients from all over the globe in multiple sectors, including Food and Beverage, CPG, manufacturing, technology, and finance.

Rupert Sinclair

Rupert Sinclair

Specialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B

Current location UK

Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights.
Amy-Lo

Amy Lo

Specialist sectors

Current location UK

Amy has worked at Kadence for over ten years, joining the global market research agency after starting her career in larger research agencies. She is passionate about delivering insights worth sharing—insights that make our clients proud to circulate within their businesses. Amy enjoys exploring innovative techniques and processes to maximise quality and efficiency as a mixed methods researcher.

FAQs

What is it like to work with Kadence's London office?

Partnering with Kadence means working with a team that takes the time to understand your business context. Our London researchers tailor every study to your objectives and deliver insight in a way that is clear, engaging and easy to act on. Clients value our collaborative approach, flexibility and focus on practical outcomes.

What types of market research does Kadence deliver from London?

In London, we design and manage both qualitative and quantitative research across a wide range of objectives. This includes brand strategy, product development, customer experience and communication testing. We also lead multi-market studies across Europe and beyond, coordinating insight through our global network.

Does Kadence London office only conduct research in London?

Our London team conducts research across the UK and manages projects throughout Europe and international markets. As part of Kadence International, we work closely with colleagues in Asia, the Americas and Europe to deliver insight wherever our clients’ audiences are located.

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