We are Kadence International – an award-winning market research agency in Indonesia.
Selamat Datang- welcome to our Indonesia office!
Our Indonesia office
From the heart of the capital, we conduct market research across the Indonesian archipelago as well as the international area supported with our global offices throughout Asia, Europe, and the US – all tailored to meet your needs.
We work with brands on full service projects helping them to understand Indonesian consumers and the broader market trends, bringing this together to enable brands to develop products and services that thrive in this market.
We can also work with organisations as a fieldwork partner providing access to respondents across Indonesia.
We are consistently recognised as one of the top market research agencies globally
Market Research Supplier of the Year
Winner— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended— Market Research Society Awards, 2019
Market Research Agency of the Year
Finalist— Agency of the Year Awards, 2020
Best Data Collection (face-to-face)
Finalist— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist— Market Research Society's Operations Awards, 2019
Outstanding Young Researcher
Winner— Marketing Research & Insight Excellence Awards, 2019
Best Training and Development
Highly Commended— Market Research Society's Operations Awards, 2019
Meet Our Senior Team
Febri NugrahaSpecialist sectors FMCG, Tobacco, Telco, Technology, Communications Current location Indonesia
Febri is an expert in helping local and multinational brands navigate the Indonesian market. He has 20+ years’ experience in the industry, 5 of these spent client-side in FMCG and pharmaceuticals. Febri leverages this understanding to design market research solutions that equip client-side researchers with the information they need to drive growth and inform future strategy.
Fahmi AfandiSpecialist sectors FMCG, Financial Services, Automotive, Healthcare, Airlines and Oil and Gas Current location Indonesia
Fahmi has more than 10 years of experience in the marketing research field. His experience in research agencies and client side (at Bank Mega Syariah) has given him a wealth of experience in market research and intelligence. He draws on his analytical skills in order to enrich and deliver insightful reports and specialises in market sizing, U&A studies, segmentations, brand tracking, product testing, pricing research, brand equity, customer satisfaction and mystery shopper.
Safiudin AlwiSpecialist sectors Healthcare, Nutrition, Insurance and Servicing Current location Indonesia
Safi has more than 10 years of experience in the research industry, honed at global research companies. He has broad experience spanning multiple methodologies including brand health tracking, customer satisfaction, segmentation, market sizing estimation, usage & attitude and retail tracking studies.
Digo AlandaSpecialist sectors Automotive, Food & Beverage Current location Indonesia
Digo has extensive experience in quantitative projects ranging from U&A through to brand tracking and concept testing. Digo is an expert in customer satisfaction research, helping businesses harness this to leverage growth.
Anastasia GraciaSpecialist sectors FMCG, Financial Services Current location Indonesia
Tasia brings a comprehensive understanding of consumers, marketing and brand, with expertise spanning category exploration, segmentation and positioning studies, communications development, as well as lifestyle and trend studies. Her knowledge and experience, as well as her passion to never stop learning, means that she and her team are able to provide strategic analysis and actionable recommendations to our clients.
Dipankara SurjadiSpecialist sectors Telco, FMCG, Healthcare Current location Indonesia
Dipan has more than 14 years of experience in qualitative research for both local and multinational companies. The knowledge and experience from his master’s degree helps him to connect better with his clients. He is experienced in various types of research including feasibility studies, segmentation, target segment profiling, new product development / innovation, brand health, consumer journey, user experience, pre and post communication and customer satisfaction amongst others.
Zulfitriani OktariaSpecialist sectors Insurance, Technology, Media, FMCG Current location Indonesia
Fitri leads our business development team, bringing over 18 years’ experience to the role. Fitri is focused on understanding our clients’ needs and drawing on her rich sector and methodological expertise to design the best solution.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.See all vacancies
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.Download the guide now
How to run workshops that turn insight into action – best practice guide
Insight professionals are coming under ever increasing pressure. As budgets shrink, our industry is being challenged to demonstrate the power that research brings. So how do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? Download our workshops guide.
How to conduct online research in Indonesia
For tens of years, market research in Indonesia has been conducted face-to-face, using pen and paper. Even up until now, face-to-face interviews are still the dominant methodology used for market research in Indonesia. There are many reasons for this – mainly a historical preference for face-to-face and its value in reaching people across the country, […]