We are Kadence International – an award-winning market research agency in Indonesia.

Selamat Datang- welcome to our Indonesia office!

Our Indonesia office

From the heart of the capital, we conduct market research across the Indonesian archipelago as well as the international area supported with our global offices throughout Asia, Europe, and the US – all tailored to meet your needs.

We work with brands on full service projects helping them to understand Indonesian consumers and the broader market trends, bringing this together to enable brands to develop products and services that thrive in this market.

We can also work with organisations as a fieldwork partner providing access to respondents across Indonesia.

We are consistently recognised as one of the top market research agencies globally

Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
Carolina Starkhammar Kadence International

Outstanding Young Researcher

Winner

— Marketing Research & Insight Excellence Awards, 2019
Best Training and Development Oppies 2019

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Febri Nugraha

Febri Nugraha

Specialist sectors FMCG, Tobacco, Telco, Technology, Communications Current location Indonesia

Febri is an expert in helping local and multinational brands navigate the Indonesian market. He has 20+ years’ experience in the industry, 5 of these spent client-side in FMCG and pharmaceuticals. Febri leverages this understanding to design market research solutions that equip client-side researchers with the information they need to drive growth and inform future strategy.  

Fahmi Afandi

Fahmi Afandi

Specialist sectors FMCG, Financial Services, Automotive, Healthcare, Airlines and Oil and Gas Current location Indonesia

Fahmi has more than 10 years of experience in the marketing research field. His experience in research agencies and client side (at Bank Mega Syariah) has given him a wealth of experience in market research and intelligence.  He draws on his analytical skills in order to enrich and deliver insightful reports and specialises in market sizing, U&A studies, segmentations, brand tracking, product testing, pricing research, brand equity, customer satisfaction and mystery shopper.

Safiudin Alwi

Safiudin Alwi

Specialist sectors Healthcare, Nutrition, Insurance and Servicing Current location Indonesia

Safi has more than 10 years of experience in the research industry, honed at global research companies. He has broad experience spanning multiple methodologies including brand health tracking, customer satisfaction, segmentation, market sizing estimation, usage & attitude and retail tracking studies.

Digo Alanda

Digo Alanda

Specialist sectors Automotive, Food & Beverage Current location Indonesia

Digo has extensive experience in quantitative projects ranging from U&A through to brand tracking and concept testing. Digo is an expert in customer satisfaction research, helping businesses harness this to leverage growth.

Anastasia Gracia

Anastasia Gracia

Specialist sectors FMCG, Financial Services Current location Indonesia

Tasia brings a comprehensive understanding of consumers, marketing and brand, with expertise spanning category exploration, segmentation and positioning studies, communications development, as well as lifestyle and trend studies. Her knowledge and experience, as well as her passion to never stop learning, means that she and her team are able to provide strategic analysis and actionable recommendations to our clients.

Dipankara Surjadi

Dipankara Surjadi

Specialist sectors Telco, FMCG, Healthcare Current location Indonesia

Dipan has more than 14 years of experience in qualitative research for both local and multinational companies. The knowledge and experience from his master’s degree helps him to connect better with his clients. He is experienced in various types of research including feasibility studies, segmentation, target segment profiling, new product development / innovation, brand health, consumer journey, user experience, pre and post communication and customer satisfaction amongst others.

Zulfitriani Oktaria

Zulfitriani Oktaria

Specialist sectors Insurance, Technology, Media, FMCG Current location Indonesia

Fitri leads our business development team, bringing over 18 years’ experience to the role. Fitri is focused on understanding our clients’ needs and drawing on her rich sector and methodological expertise to design the best solution.  

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence Indonesia
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog July 16, 2020

How to conduct online research in Indonesia

For tens of years, market research in Indonesia has been conducted face-to-face, using pen and paper. Even up until now, face-to-face interviews are still the dominant methodology used for market research in Indonesia. There are many reasons for this – mainly a historical preference for face-to-face and its value in reaching people across the country, […]

Get in touch to discuss a project with our team

Kadence International Market Research Agency of the Year Singapore