Our Indonesia office

From the heart of the capital, we conduct market research across the Indonesian archipelago as well as the international area supported with our global offices throughout Asia, Europe, and the US – all tailored to meet your needs.

We work with brands on full service projects helping them to understand Indonesian consumers and the broader market trends, bringing this together to enable brands to develop products and services that thrive in this market.

We can also work with organisations as a fieldwork partner providing access to respondents across Indonesia.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Febri Nugraha

Febri Nugraha

Specialist sectors FMCG, Tobacco, Telco, Technology, Communications Current location Indonesia

Febri is an expert in helping local and multinational brands navigate the Indonesian market. He has 20+ years of experience in the industry, five of these spent client-side in the FMCG and pharmaceuticals sectors. Febri leverages this understanding to design market research solutions that equip client-side researchers with the information they need to drive growth and inform future strategy.

Fahmi Afandi

Fahmi Afandi

Specialist sectors FMCG, Financial Services, Automotive, Healthcare, Airlines and Oil and Gas Current location Indonesia

Fahmi has more than ten years of experience in the marketing research field. His work in research agencies and client-side experience at Bank Mega Syariah have given him a wealth of market research and intelligence knowledge. He draws on his analytical skills to enrich and deliver insightful reports and specialises in market sizing, U&A studies, segmentation, brand tracking, product testing, pricing research, brand equity, customer satisfaction, and mystery shopping.

Safiudin Alwi

Safiudin Alwi

Specialist sectors Healthcare, Nutrition, Insurance and Servicing Current location Indonesia

Safi has more than ten years of experience in the research industry, honed at global research companies. He has broad experience spanning multiple methodologies, including brand health tracking, customer satisfaction, segmentation, market sizing estimation, usage and attitude, and retail tracking studies.

Anastasia Gracia

Anastasia Gracia

Specialist sectors FMCG, Financial Services Current location Indonesia

Tasia brings a comprehensive understanding of consumers, marketing, and brand, with expertise spanning category exploration, segmentation and positioning studies, communications development, and lifestyle and trend studies. Her knowledge, experience, and passion for continual learning mean that she and her team can provide strategic analysis and actionable recommendations to our clients.

Zulfitriani Oktaria

Zulfitriani Oktaria

Specialist sectors Insurance, Technology, Media, FMCG Current location Indonesia

Fitri leads our business development team, bringing over 18 years of experience. Fitri is focused on understanding our clients’ needs and drawing on her tremendous sector and methodological expertise to design the best solution.

Dadang Stiawan

Dadang Stiawan

Specialist sectors FMCG, Telco, Pharma, and Financial Current location Indonesia

Dadang has the experience of more than ten years as a researcher in the brand and communication areas.  His expertise ranges from U&A, Innovation and Product Development, Segmentation, Pricing study, and Customer Satisfaction study.

Dadang Stiawan

Sebastian Mulia

Specialist sectors FMCG, Food & Beverages, Healthcare and Nutrition Current location Indonesia

More than ten years of experience in market research which is enriched by both Quantitative and Qualitative techniques enabled Sebastian as a creative researcher. His passion and wide experience from both research agencies and client-side have widened his exposure to multiple fields in market research, ranging from Concept / Product Test, U&A, Segmentation, Market Sizing, and Pricing.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

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Kadence Indonesia
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog

How to conduct online research in Indonesia

For tens of years, market research in Indonesia has been conducted face-to-face, using pen and paper. Even up until now, face-to-face interviews are still the dominant methodology used for market research in Indonesia. There are many reasons for this – mainly a historical preference for face-to-face and its value in reaching people across the country, […]

Kadence International Market Research Agency of the Year Singapore