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Food and Beverage Trends to Watch in 2022 and Beyond

Download the summary of our latest report The pandemic has led to irreversible changes in consumer behavior. As consumers stayed home for the better part of 2020, they have formed a new set of preferences, habits, and F&B expectations.  Today, what consumers are looking for from the food and beverage industry is very different from […]

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How to conduct online research in Asia – best practice guide

In most countries across Asia, face-to-face has long been the dominant form of market research - and this is likely to be the case for some time to come. But in the wake of COVID-19, we've produced a best practice guide to equip our clients with the knowledge and tools to execute online projects successfully.

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An Introduction to Data Collection in Marketing Research

Data is at the heart of all research, and marketing research is no exception. It is the eyes and ears for a brand’s marketing initiatives. The data you gather — and its quality — will make a massive difference to how successful your research is, how accurate your findings are, and the impact on your […]

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Ethics in Market Research Data Collection: The Essential Guide

Data collection comes with a host of unique challenges, and one of the most significant considerations for researchers is the topic of ethics in market research. It is essential to think about the ethical implications of your market research — are you collecting data in the right way without infringing on other people’s right to […]

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The 5 Best Data Collection Tools for Market Research

Every market research report begins with data collection, and this stage of the process influences how everything else goes. If you collect high-quality data from relevant sources and use the proper channels, you’ll boost your chances of creating a clear, accurate, and valuable report. Data collection is at the heart of market research. If you […]

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Is There a Lack of Diversity in Market Research?

Many reputed brands have made costly and avoidable mistakes by not including diversity and inclusion in their product testing and market research. These mistakes usually lead to a backlash from customers and the media, eventually becoming a PR nightmare. So how can companies prevent this from happening? By ensuring their products and campaigns are diverse, […]

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A Guide to Diversity and Inclusion in Market Research

Your business likely serves customers across various demographics, income levels, and ethnic groups, and therefore, your research should reflect that. So, how do you ensure your market research is diverse and inclusive enough?  Many companies fail to achieve diversity in market research. They rely on an overly homogenous group of research participants, drawn from the […]

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Eye-Tracking Technology Uses in Market Research

You probably won’t read this article word for word—and you’re not alone. Humans typically respond to visual stimuli by paying attention to some things more than others. They skim over some words, re-read others, and skip entire sections. How a person’s eye moves around a page, design, or space reveals a lot about what does—and […]

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Primary and Secondary Data Collection Methods in Marketing Research

The overriding purpose of market research is simple: The better a brand understands its customers and position in the marketplace, the stronger equipped it is to seize advantage of future growth opportunities.  In most cases, market research starts with a macro understanding of consumer trends and behaviours before zooming in on the nuances within the […]