Knowledge hub.

In most countries across Asia, face-to-face has long been the dominant form of market research - and this is likely to be the case for some time to come. But in the wake of COVID-19, we've produced a best practice guide to equip our clients with the knowledge and tools to execute online projects successfully.

We are thrilled to announce that we’re finalists in 3 categories at Singapore’s Agency of the Year Awards. We’re shortlisted for: Market Research Agency of the Year Consultant of the Year Agency Leader of the Year The Agency of the Year Awards are organised by Marketing Magazine and seek to recognise the country’s best agencies. […]

The global health and wellness industry is booming. Already a top priority for many consumers pre-Covid, health and wellness has come into even sharper focus as a result of the pandemic. Research from McKinsey estimates that the global wellness market is worth $1.5 trillion and is growing fast – at a rate of 5-10% per […]

Segmenting your market is incredibly important if you want to achieve success in any industry. It has many benefits, from improved marketing to making it easier to expand your offerings. FMCG (fast-moving consumer goods) are no exception. In fact, there are many reasons why market segmentation for FMCG products is sometimes even more important in […]

Why consider developing a market entry strategy for India? It’s very simple: India is a huge market. In population terms, it’s now on a par with China at around 1.3 billion people – and it’s likely to overtake its northern neighbour this decade. India is still a young country – 44% of its population is […]

Segmentations are powerful tools for any business. But right now, at a time where we’re seeing extremes of behaviour – from lockdowns in some markets to a roaring twenties style reopening in others, how should you be approaching your segmentation? We’ve brought together segmentation experts from across Kadence to share their top tips. In this […]

Launching a new fast-moving-consumer-goods (FMCG) product is a process wrought with challenges and notoriously difficult to pull off successfully. In fact, it’s such a treacherous domain that approximately 80-85% of all FMCG launches fail! So how do you successfully launch a new FMCG product in the market? Companies need to do all they can to […]

The global health and wellness industry is booming. Already a top priority for consumers before the pandemic, health and wellness have come into even sharper focus, with the industry undergoing significant transformation in response to Covid. Our report explores 4 trends brands need to watch in 2021 and beyond.

At Kadence we believe insights must be communicated clearly in order to generate maximum impact. We also believe that demonstrating the value of these insights, and embedding them across stakeholder groups, is vital. With this in mind, we pride ourselves on producing design output that is easily and effectively shared across organisations to inform, add […]

Concept and pack testing is an area that’s ripe for innovation – a need made ever more pressing during the Covid-19 pandemic. Watch this 15 minute video to hear how we worked with Asahi UK to pilot the use of augmented reality for this purpose, testing pack designs for Fuller’s London Pride. We’ll share our […]