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Speculative fear and the effect on buying behavior
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Speculative fear and the effect on buying behaviour

Fear is a negative emotional response to the presence of danger or threat. Speculative fear is a negative emotional response to the anticipation of danger or threat, which may or may not occur. Humans are hardwired to look for things to fear, forming a necessary part of our survival instinct from birth.  The human response […]

rurual-market-research-india
Blog

Rural Market Research: Challenges and Methodologies

India is a diverse country having 29 States and seven Union Territories covering more than 600 districts, roughly 8,000 towns, and more than 0.6 million villages. The villages are spread over 3.2 million square kilometres supporting 65% of India’s total population. There is vast heterogeneity in population characteristics due to socio-cultural factors, caste-based divisions, and […]

Arpan Jhingran
Blog

People in Research Spotlight- Arpan Jhingran

At Kadence International, market researchers are at the heart of our team. In this series, we honour some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Arpan Jhingran Position: Project Manager Kadence Office: New Delhi, India I joined the Kadence […]

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Arpan Jhingran, Market Researcher
Blog

People in Research Spotlight- Shiraz Haider

At Kadence International, market researchers are at the heart of our team. In this series, we honour some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Shiraz Haider Position: Associate Project Director Kadence Office: New Delhi, India I joined the […]

Shiraz Haider
Blog

People in Research Spotlight- Mary Ann Tarnate-Lamigo

At Kadence International, market researchers are at the heart of our team. In this series, we honour some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Mary Ann Tarnate-Lamigo Position: Senior Project Manager Kadence Office: Philippines When did you join […]

Vietnam market entry
Blog

What makes Vietnam an attractive destination for foreign investment

From one of the world’s poorest and most isolated nations, Vietnam has emerged as a force to reckon with for international investors. Now a middle-income country with a young population, Vietnam provides a wealth of opportunities for brands entering the country. Owing to a rising middle class and a boost in manufacturing and exports, an […]

Brand Equity Vs. Brand Value
Blog

The role of brand equity in brand building and how to measure it

Why do people camp outside Apple stores to be the first to access newly launched iPhones? Why do consumers pay more for branded products than for non-branded ones? It has everything to do with consumer perception or brand equity. When consumers favour your brand over a competitor’s brand and show loyalty to your brand over […]

role of CSR
Blog

The role of CSR in your brand strategy— How defining a clear social purpose can benefit all types of organisations 

Doing good doesn’t have to be at odds with profit. Organisations focused on their triple line in today’s marketplace will outperform their less socially conscious competitors.  So what is the triple line? And what does Corporate Social Responsibility (CSR) entail? In economics, the triple bottom line (TBL) explains how organisations should commit to focusing on […]