Knowledge hub.

In most countries across Asia, face-to-face has long been the dominant form of market research - and this is likely to be the case for some time to come. But in the wake of COVID-19, we've produced a best practice guide to equip our clients with the knowledge and tools to execute online projects successfully.

Since the onset of the pandemic we’ve been working with Bloomberg to understand the priorities, actions and attitudes of business decision makers across APAC. Take a look at the infographic for the key insights from our latest wave including: 69% of companies foresee adopting a hybrid model post-pandemic with a mix of in-office and work-from-home […]

Marketing textbooks are littered with examples of products or services which flopped when they hit the market.  Take Juicero, in which investors pumped a staggering $120 million – all for a wi-fi connected juice maker which nobody had indicated they wanted or needed. Perhaps unsurprisingly, it was scrapped within two years.  Or ESPN’s mobile phone […]

So you have a number of exciting concept ideas but you’re not sure which to take into further development? This is where conducting online concept testing comes in. Online concept testing is the process of evaluating product ideas with consumers prior to their introduction to the market. It can include both quantitative and qualitative research, […]

What is a central location test? Essentially, it’s a way of carrying out product market research that’s done in a controlled environment, not in the participant’s home. In this way, it differs from methods like online surveys or online communities. Sometimes, central location tests are referred to as “hall tests”. The main reason to use […]

What is concept testing? Essentially, it’s the process of getting your audience to evaluate or give feedback on an idea before releasing it to the public. It can be used for adverts, physical products, websites, landing pages, and more. Here are some of the main reasons to use concept testing: It’s a great way to […]

We’ve been working with Bloomberg to understand the priorities, actions and attitudes of business decision makers across APAC as the pandemic progresses. In the second of five waves, we explore attitudes towards travel, media consumption patterns and brands. Take a look at the infographic for the key insights including: 7 in 10 decision makers say […]

As lockdowns lift across the world, our live tracker shows you where you can start conducting face-to-face research, as well as the considerations you need to bear in mind. For those markets where face-to-face research is not possible just yet, online research is an effective alternative. This is an area where we have extensive experience. […]

We partnered with our friends at Measure Protocol to take part in a first-of-its-kind trial to harness blockchain for market research. Watch the video to discover what we learnt about the potential for this new technology.

Head of Global Research and Strategy, Phil Steggals, shares his top tips on running workshops that translate research findings into business action.