A fresh approach to market research.
From Data to Decisions:
Tailored research as unique as your brand.
Your customers don't fit in a box, and neither does our approach.
Answers to your difficult questions, even from elusive audiences.
Connecting the dots to elevated decisions.

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How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

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Our Results

Our mission is to raise the impact of research – and we're delivering

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

MRS Young Researcher of the Year

Finalist

— MRS, 2023

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour, providing precise, actionable data that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

  • Customer and Market Understanding
    We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
  • New Product Development Research
    We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
  • Brand and Advertising Research
    We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
  • Online and Offline Fieldwork Services
    As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
  • Insight Activation
    We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.


Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

  • Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
  • Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
  • Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.


What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

Data and insight: Global reach with local expertise.

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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