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How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.
Download the guide nowMarket research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
We have been working with Kadence for more than 5 years on various strategic global B2C and B2B projects.
They always deliver a high-quality delivery, with insightful and valuable recommendations that helped us better define our brand strategy towards our customers and professional partners.
We have built a strong collaboration over the years with Kadence teams, and they are fully trusted by the whole organization.
Royal Canin Global Brand Strategy & Insights team
Royal Canin
Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
We knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realise our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.
Vice President – Marketing
GoBear
Thanks to the support of Kadence team, we were able to meet all the goals we had set for ourselves with the Consumer Passport Programme, inculcating a culture of customer centricity – as a passionate brand, we believe that the customer comes first; without the customer no business can be successful – and seeing the world through the customer’s point of view to understand the realities of market.
Havells
I have leveraged Kadence’s design and curation services extensively over the last year and continue to be wowed by their speed, agility, and quality of output. The team helped me turn multiple key presentations and infographics last year into WOW content, helping create compelling stories that were memorable and effective. Probably more than anything, I value their partnership and willingness to help, not just “sell” which is rare in today’s world!
Senior Insights Leader
Mars
Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi
At Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.
Panasonic – India
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Your Premier Market Research Agency
In today’s data-centric landscape, partnering with a reliable market research agency is essential for making strategic, informed business decisions. Kadence stands out with its comprehensive, tailored market research services designed to empower your growth.
Why Kadence Market Research Agency?
- Global Reach with Local Expertise: Kadence combines international knowledge with local insights to capture precise, region-specific data. Our teams across the globe understand local trends and consumer behaviour, helping you make decisions that resonate regionally and globally.
- Custom Solutions: We recognise that each business has unique challenges. Our services are customisable, aligning with your project’s specific goals, whether it’s understanding consumer behaviour, analysing competitors, or gauging market potential.
- Innovative Methodologies: As a forward-thinking market research agency, Kadence uses diverse methods, including qualitative interviews, quantitative surveys, and data analytics, ensuring a well-rounded perspective. Our use of advanced technologies, such as AI-powered tools and digital data collection platforms, ensures speed and accuracy in delivering insights.
Driving Business Success Through Market Research
Kadence provides actionable insights through:
- Detailed Consumer Profiles: Gain a comprehensive understanding of your audience for targeted strategies.
- Competitor Analysis: Identify market opportunities and refine strategies to maintain a competitive edge.
- Product Testing: Ensure your product aligns with consumer preferences through robust testing and validation.
Partner with Kadence
Choosing Kadence means choosing expertise, innovation, and a partner dedicated to your success. Our transparent communication and commitment to quality research ensure that you stay ahead of market trends. Contact us today to discover how our marketing research agency can fuel your next strategic move.
What is Market Research?
Market research is the process of gathering, analyzing, and interpreting information about a market, including insights into potential customers, industry trends, and competitors. It serves as the foundation for strategic decision-making, enabling businesses to understand the needs and preferences of their target audience. Through qualitative and quantitative methods, market research helps identify opportunities, assess risks, and shape effective marketing strategies. By leveraging market research, businesses can develop products that meet customer demands, enhance their competitive positioning, and drive sustainable growth in a dynamic market landscape.
Data and insight: Global reach with local expertise.
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.