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Tailored research as unique as your brand.
Your customers don't fit in a box, and neither does our approach.
Answers to your difficult questions, even from elusive audiences.
Connecting the dots to elevated decisions.

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How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

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Our Results

Our mission is to raise the impact of research – and we're delivering

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

MRS Young Researcher of the Year

Finalist

— MRS, 2023

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-centric landscape, partnering with a reliable market research agency is essential for making strategic, informed business decisions. Kadence stands out with its comprehensive, tailored market research services designed to empower your growth.

Why Kadence Market Research Agency?

  • Global Reach with Local Expertise: Kadence combines international knowledge with local insights to capture precise, region-specific data. Our teams across the globe understand local trends and consumer behaviour, helping you make decisions that resonate regionally and globally.
  • Custom Solutions: We recognise that each business has unique challenges. Our services are customisable, aligning with your project’s specific goals, whether it’s understanding consumer behaviour, analysing competitors, or gauging market potential.
  • Innovative Methodologies: As a forward-thinking market research agency, Kadence uses diverse methods, including qualitative interviews, quantitative surveys, and data analytics, ensuring a well-rounded perspective. Our use of advanced technologies, such as AI-powered tools and digital data collection platforms, ensures speed and accuracy in delivering insights.

Driving Business Success Through Market Research

Kadence provides actionable insights through:

  • Detailed Consumer Profiles: Gain a comprehensive understanding of your audience for targeted strategies.
  • Competitor Analysis: Identify market opportunities and refine strategies to maintain a competitive edge.
  • Product Testing: Ensure your product aligns with consumer preferences through robust testing and validation.

Partner with Kadence

Choosing Kadence means choosing expertise, innovation, and a partner dedicated to your success. Our transparent communication and commitment to quality research ensure that you stay ahead of market trends. Contact us today to discover how our marketing research agency can fuel your next strategic move.

What is Market Research?

Market research is the process of gathering, analyzing, and interpreting information about a market, including insights into potential customers, industry trends, and competitors. It serves as the foundation for strategic decision-making, enabling businesses to understand the needs and preferences of their target audience. Through qualitative and quantitative methods, market research helps identify opportunities, assess risks, and shape effective marketing strategies. By leveraging market research, businesses can develop products that meet customer demands, enhance their competitive positioning, and drive sustainable growth in a dynamic market landscape.

Data and insight: Global reach with local expertise.

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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