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How to conduct online research in Asia – best practice guide.

New research from Kadence International

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In most countries across Asia, face-to-face has long been the dominant form of market research – and this is likely to be the case for some time to come. But in the wake of COVID-19, online is coming to the fore, opening up new opportunities for those looking to conduct research in the region.

To equip our clients with the knowledge and tools to execute online projects successfully, we’ve produced this best practice guide. We’ve drawn on local market experts across our 8 offices in Asia to share their knowledge.

Our experts across Asia will share

The feasibility of online research in each country
The cultural considerations you need to bear in mind when selecting a methodology and designing a study to set it up for success

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Helping brands uncover valuable insights

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
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Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal

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