Technology market research.

Driving growth for leading technology firms.

Man at computer in the 80s THEN.
Woman speaking into phone speaker NOW.
Robot worker in a warehouse NEXT.
Ellie Tehrani Technology Market Research Lead
We partner with the world’s most admired tech brands, providing rich insights to turbo charge their growth journey. 

From our base in Silicon Valley and our offices around the world, we can support high growth tech brands at every stage of the product development cycle. By building rich customer and market understanding, we can spot new trends and opportunities for innovation. And by testing new ideas with consumers, we can help you design tech products and services that blow the competition out of the water. 

We’ve worked with some of the biggest names in tech, covering ecommerce, fintech and electronics. Our most recent projects have seen us help a US fintech break into the UK market, find opportunity areas for a new piece of wearable technology and hone new subscription packages before launch.

Our Results

Our mission is to raise the impact of research – and we're delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

FAQs

When should technology companies conduct market research?
Technology market research can support decisions throughout the product development lifecycle. We help teams understand customer needs and assess opportunities, then evaluate concepts and products ahead of launch. Research can inform new technology development, feature prioritisation, product positioning and go-to-market strategy.
Can you research both technology users and business buyers?
Yes. We research consumer and business audiences, including specialist decision-makers where relevant to the brief. A product user may have different priorities from the person who approves the purchase. We define their roles so the study covers the experience of using the product and the decision to adopt it, to capture both user needs and purchase criteria.
How can research help prioritise product features?
Yes. We assess whether a proposed feature addresses a customer need and what value people see in it. We can compare responses to alternative ideas and investigate barriers to use. The findings inform product feature prioritisation alongside technical feasibility, development costs and your wider strategy.
Can you test subscription packages and pricing before launch?
Yes. We have experience researching technology subscription packages before launch. We examine how customers understand the benefits and structure of each package, and whether they see value in it. The findings show what is clear, what causes confusion and where the offer may need to change. We can also compare preferences for features, service tiers and prices.
Can you help technology companies enter new markets?
Yes. We research customer needs and market opportunities to support international expansion and market-entry decisions. Our tech experience includes helping a US fintech explore entry into the UK. Local market knowledge and research with the target audience help assess how a proposition may need to change to meet customer expectations and compete effectively in a new market.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Free Guide

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We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.

Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

We knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realise our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.

Vice President – Marketing
GoBear

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.

Head of Insights
Discovery

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