We are Kadence International, the global boutique market research agency.
Kadence International was founded in London in 1991. Since then, we’ve grown to support our clients as they seek to take advantage of new growth opportunities across the world, with offices across Asia, the US and Europe.
We have the global reach of a large research company but we’ve never lost the agility and personalised service of a small boutique. We’re nimble and collaborative, with genuine connections across our offices. The result? Wherever you’re based, you get access to the sector and methodological experts across our global network as well as the rich cultural understanding needed to set your project up for success.
Since 2017, we’ve been part of Cross Marketing Group, one of the leading market research houses in Japan. This has enabled us to further build on our successes, bringing new services, methodologies and innovation to meet our clients’ evolving needs.
Our mission is to raise the impact of research – and we're delivering
We passionately believe that great research is at the core of all business success so it’s our mission to raise the impact of research in organisations.
From Bloomberg to Panasonic, we work with some of the world’s best loved brands, empowering them with insight and translating this into new products, marketing campaigns and business strategies that drive growth.
We’re proud that the impact we have on our clients’ businesses has been recognised externally, through multiple award wins and nominations.
We’re recognised as one of the leading market research agencies by awarding bodies in Asia, Europe and the US
Market Research Agency of the Year
Winner— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended— Market Research Society Awards, 2019
Best Training and Development
Highly Commended— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist— Market Research Society's Operations Awards – 2019
Outstanding Young Researcher
Winner— Marketing Research & Insight Excellence Awards, 2019
Meet our senior team
Aman MakkarSpecialist sectors Automotive, Media Current location India
Aman is an industry veteran with more than 35 years of experience, helping our clients conduct market research in India from our inception to the present day. He believes in ensuring a heightened level of service and forging long term client relationships. In his long and illustrious career, he has worked on projects spanning a range of sectors with renowned clients. Aman is passionate about innovation and has played an instrumental role in bringing newer technologies in data collection to our clients.
Bianca AbulafiaSpecialist sectors Automotive, Media, Kids Current location UK
Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.
Darren LewisSpecialist sectors Food & Beverage, FMCG, Financial Services, Technology Current location UK
Darren works with our clients in the UK and Europe, applying insight to devise and maintain innovation, marketing and corporate communications strategies. He has over 20 years’ experience, with a particular focus on NPD and innovation, helping to launch new products from burgers and mayonnaise to pet food and tractors.
Digo AlandaSpecialist sectors Automotive, Food & Beverage Current location Indonesia
Digo has extensive experience in quantitative projects ranging from U&A through to brand tracking and concept testing. Digo is an expert in customer satisfaction research, helping businesses harness this to leverage growth.
Ellie TehraniSpecialist sectors Technology, B2B, Financial Services Current location USA
Ellie believes in working as one with our clients, in understanding the “why” in every request so that the “how” becomes a natural solution to the equation. Her vision and impact in the industry has been to shift the research paradigm from descriptive to prescriptive, enabling our clients to formulate clear answers to complex questions.
Febri NugrahaSpecialist sectors FMCG, Tobacco, Telco, Technology, Communications Current location Indonesia
Febri is an expert in helping local and multinational brands navigate the Indonesian market. He has 20+ years’ experience in the industry, 5 of these spent client-side in FMCG and pharmaceuticals. Febri leverages this understanding to design market research solutions that equip client-side researchers with the information they need to drive growth and inform future strategy.
Hamano Hidekazu (Hide)Specialist sectors B2B, Food & Beverage Current location Thailand
Hide is passionate about helping B2B and B2C brands break into the Thai market. He has particular expertise in competitor intelligence research, using this to help brands understand the big picture and the market landscape so they can set themselves up for success in Thailand.
Iris LorenzoSpecialist sectors Automotive, Technology, B2C & B2B Current location Philippines
Iris has almost two decades’ industry experience. She’s passionate about qualitative research and is a skilled moderator, international speaker, workshop facilitator and trainer. As a competitive intelligence practitioner, she also has rich experience in helping brands to understand their market position and develop an edge over the competition.
Kengo KurokawaSpecialist sectors Technology Current location Vietnam
Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side as a marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.
Kouei KakuSpecialist sectors FMCG, Kids Research, Technology Current location China
Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.
Miriam KonzSpecialist sectors FMCG, B2B Current location USA
Miriam focuses on research that drives strategic initiatives for companies in the USA as they look to consolidate their position in the country and expand into new markets. An expert in segmentation, Miriam has created models which underpin every element of company strategy – from product launches to marcomms.
Phil SteggalsSpecialist sectors Media, Tech, Telco Current location Singapore
Phil is passionate about helping brands activate insight and use it as a tool to drive business growth.
An expert on running workshops, he’s worked with a wide variety of brands to help them translate insight into new product launches and new business ventures.
He’s even written a book on the topic – Nobody Wants A Hammer – to empower teams put the consumer voice front and centre in the innovation process.
Sarvjeet PanesarSpecialist sectors Automotive, Telco Current location India
Sarvjeet has worked in the market research industry for over 2 decades, having grown the business in India from its beginnings as we’ve expanded to support our clients in understanding this dynamic market. Sarvjeet has a multi-disciplinary role and is passionate empowering our team to deliver outstanding service for our clients.
We’re always on the lookout for bright, passionate, curious people to join our team.See all vacancies
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.Performance Marketing & Analytics Director
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.Head of Research
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.Senior Marketing Executive
At Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.Panasonic – India
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.Head of Insights