We are Kadence International, the global boutique market research agency.

Our Story

Kadence International was founded in London in 1991. Since then, we’ve grown to support our clients as they seek to take advantage of new growth opportunities across the world, with offices across Asia, the US and Europe.

We have the global reach of a large research company but we’ve never lost the agility and personalised service of a small boutique. We’re nimble and collaborative, with genuine connections across our offices. The result? Wherever you’re based, you get access to the sector and methodological experts across our global network as well as the rich cultural understanding needed to set your project up for success.

Since 2017, we’ve been part of Cross Marketing Group, one of the leading market research houses in Japan. This has enabled us to further build on our successes, bringing new services, methodologies and innovation to meet our clients’ evolving needs.

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Years of global experience

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Years of Asian experience

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Award nominations and wins in the past 2 years

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Projects each year

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Employees

Our mission is to raise the impact of research – and we're delivering

We passionately believe that great research is at the core of all business success so it’s our mission to raise the impact of research in organisations.

From Bloomberg to Panasonic, we work with some of the world’s best loved brands, empowering them with insight and translating this into new products, marketing campaigns and business strategies that drive growth.

We’re proud that the impact we have on our clients’ businesses has been recognised externally, through multiple award wins and nominations.

We’re recognised as one of the leading market research agencies by awarding bodies in Asia, Europe and the US

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Best Training and Development Oppies 2019

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
Carolina Starkhammar Kadence International

Outstanding Young Researcher

Winner

— Marketing Research & Insight Excellence Awards, 2019

Meet our senior team

Aman Makkar

Aman Makkar

Specialist sectors Automotive, Media Current location India

Aman is an industry veteran with more than 35 years of experience, helping our clients conduct market research in India from our inception to the present day. He believes in ensuring a heightened level of service and forging long term client relationships. In his long and illustrious career, he has worked on projects spanning a range of sectors with renowned clients. Aman is passionate about innovation and has played an instrumental role in bringing newer technologies in data collection to our clients.

Bianca Abulafia

Bianca Abulafia

Specialist sectors Automotive, Media, Kids Current location UK

Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.

Darren Lewis

Darren Lewis

Specialist sectors Food & Beverage, FMCG, Financial Services, Technology Current location UK

Darren works with our clients in the UK and Europe, applying insight to devise and maintain innovation, marketing and corporate communications strategies. He has over 20 years’ experience, with a particular focus on NPD and innovation, helping to launch new products from burgers and mayonnaise to pet food and tractors. 

Digo Alanda

Digo Alanda

Specialist sectors Automotive, Food & Beverage Current location Indonesia

Digo has extensive experience in quantitative projects ranging from U&A through to brand tracking and concept testing. Digo is an expert in customer satisfaction research, helping businesses harness this to leverage growth.

Ellie Tehrani

Specialist sectors Technology, B2B, Financial Services Current location USA

Ellie believes in working as one with our clients, in understanding the “why” in every request so that the “how” becomes a natural solution to the equation. Her vision and impact in the industry has been to shift the research paradigm from descriptive to prescriptive, enabling our clients to formulate clear answers to complex questions.   

Febri Nugraha

Febri Nugraha

Specialist sectors FMCG, Tobacco, Telco, Technology, Communications Current location Indonesia

Febri is an expert in helping local and multinational brands navigate the Indonesian market. He has 20+ years’ experience in the industry, 5 of these spent client-side in FMCG and pharmaceuticals. Febri leverages this understanding to design market research solutions that equip client-side researchers with the information they need to drive growth and inform future strategy.  

Hamano Hidekazu

Hamano Hidekazu (Hide)

Specialist sectors B2B, Food & Beverage Current location Thailand

Hide is passionate about helping B2B and B2C brands break into the Thai market. He has particular expertise in competitor intelligence research, using this to help brands understand the big picture and the market landscape so they can set themselves up for success in Thailand.

Iris Lorenzo

Iris Lorenzo

Specialist sectors Automotive, Technology, B2C & B2B Current location Philippines

Iris has almost two decades’ industry experience. She’s passionate about qualitative research and is a skilled moderator, international speaker, workshop facilitator and trainer. As a competitive intelligence practitioner, she also has rich experience in helping brands to understand their market position and develop an edge over the competition.

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side as a marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Miriam Konz

Miriam Konz

Specialist sectors FMCG, B2B Current location USA

Miriam focuses on research that drives strategic initiatives for companies in the USA as they look to consolidate their position in the country and expand into new markets. An expert in segmentation, Miriam has created models which underpin every element of company strategy – from product launches to marcomms.

Phil Steggals

Phil Steggals

Specialist sectors Media, Tech, Telco Current location Singapore

Phil is passionate about helping brands activate insight and use it as a tool to drive business growth.

An expert on running workshops, he’s worked with a wide variety of brands to help them translate insight into new product launches and new business ventures.

He’s even written a book on the topic – Nobody Wants A Hammer – to empower teams put the consumer voice front and centre in the innovation process.

Sarvjeet Panesar

Sarvjeet Panesar

Specialist sectors Automotive, Telco Current location India

Sarvjeet has worked in the market research industry for over 2 decades, having grown the business in India from its beginnings as we’ve expanded to support our clients in understanding this dynamic market. Sarvjeet has a multi-disciplinary role and is passionate empowering our team to deliver outstanding service for our clients.

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Get in touch to discuss a project with our team

Kadence International Market Research Agency of the Year Singapore