Discover why the top global brands trust Kadence

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Why Kadence

Kadence International is a worldwide market research agency with a distinctly local feel.  While our capabilities are global, your experience is radically personal. Afterall, your customers don’t fit in a box and your approach to research shouldn’t either.

We’re known for excelling when other agencies stumble. Have a difficult to reach audience? We’ve got it. Our experienced team has a way of connecting dots to ensure all voices are heard. And with an eye to the future, we are adept at marrying traditional methods with the latest modern tools.

Let us answer your most challenging questions so you can make elevated decisions. We make the tough look easy.






Years of global experience


Years of Asian experience


Award nominations and wins in the past 2 years


Projects each year



Our Culture


A question unanswered is our favorite type of question. We relentlessly pursue answers to uncover hidden gems of knowledge. We help brands discover answers to the who, what, when, where, and why so they can make game-changing decisions.


Trust between our agency and our brand partners is at the very core of everything we do. We are reliable and true to our word. If we make a promise, we will move mountains to deliver.


We are adaptive and responsive to your changing research needs. We understand no research project is ever linear, consumer behaviors are constantly in flux, and your business needs often change. We are flexible to your changing needs.


We communicate and connect on a genuine level. With a true appreciation and understanding of your wants and needs, we strive to form trustworthy and reliable relationships with our clients and the brands we help. We want you to be successful and reach your goals, and you will feel it with every interaction between our company and yours.


We see patterns that help uncover future predictions in behaviors and results. We are always seeking to understand “what’s next” for you and your brand, and the best path forward to achieve your vision of success.

Our Story

Kadence International was founded in London in 1991. Since then, we’ve grown to support our clients as they seek to take advantage of new growth opportunities across the world, with offices across Asia, the US and Europe.

We have the global reach of a large research company but we’ve never lost the agility and personalized service of a small boutique. We’re nimble and collaborative, with genuine connections across our offices. The result? Wherever you’re based, you get access to the sector and methodological experts across our global network as well as the rich cultural understanding needed to set your project up for success.

Since 2017, we’ve been part of Cross Marketing Group, one of the leading market research houses in Japan. This has enabled us to further build on our successes, bringing new services, methodologies and innovation to meet our clients’ evolving needs.

Elevated research.
Elevated growth.

We passionately believe that great research is at the core of all business success so it’s our mission to raise the impact of research in organizations.

From Bloomberg to Panasonic, we work with some of the world’s best loved brands, empowering them with insight and translating this into new products, marketing campaigns and business strategies that drive growth.

We’re proud that the impact we have on our clients’ businesses has been recognized externally, through multiple award wins and nominations.

Meet our senior team

Aman Makkar

Aman Makkar

Specialist sectors Automotive, Media Current location India

Aman is an industry veteran with more than 35 years of experience, helping our clients conduct market research in India from our inception to the present day. He believes in ensuring a heightened level of service and forging long term client relationships. In his long and illustrious career, he has worked on projects spanning a range of sectors with renowned clients. Aman is passionate about innovation and has played an instrumental role in bringing newer technologies in data collection to our clients.

Bianca Abulafia

Specialist sectors Automotive, Media, Kids Current location UK

Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behavior. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.


Cindi Collett

Specialist sectors B2B, B2C: CPG, Retail, Financial Services, and Healthcare Current location UK

Cindi is a seasoned market research professional with extensive experience in multiple market research disciplines. She has worked with clients from all over the globe in multiple sectors, including Food and Beverage, CPG, manufacturing, technology, and finance.


Derek Goh

Specialist sectors Financial Services, Tech & e-Commerce, Alcoholic beverages Current location Singapore

Derek’s expertise in qualitative research is coupled with his perceptive capabilities to get to the heart of a business issue, quickly determining how consumer insights can help companies thrive against their competitors. His perspectives on Asian consumers have allowed clients to glean an in-depth understanding of their wants and needs, ensuring the relevance and interest of their products and services in-market.  

Digo Alanda

Specialist sectors Automotive, FMCG Current location Indonesia

Digo began his research career back in 2007 after graduating with a Master’s degree in Marketing Management in the United Kingdom. Having 15 years of experience as a research consultant is an invaluable learning experience on how to solve client business problems.

In particular, guiding some direction throughout the product life cycle and managing multiple stakeholders’ expectations. He is passionate about investigating issues relating to product and marketing. This helps to adapt to market changes and sustain a competitive advantage.

Ellie Tehrani

Specialist sectors Technology, B2B, Financial Services Current location USA

Ellie believes in working as one with our clients, in understanding the “why” in every request so that the “how” becomes a natural solution to the equation. Her vision and impact in the industry has been to shift the research paradigm from descriptive to prescriptive, enabling our clients to formulate clear answers to complex questions.   

Febri Nugraha

Febri Nugraha

Specialist sectors FMCG, Tobacco, Telco, Technology, Communications Current location Indonesia

Febri is an expert in helping local and multinational brands navigate the Indonesian market. He has 20+ years of experience in the industry, five of these spent client-side in the FMCG and pharmaceuticals sectors. Febri leverages this understanding to design market research solutions that equip client-side researchers with the information they need to drive growth and inform future strategy.

Hamano Hidekazu

Hamano Hidekazu (Hide)

Specialist sectors B2B, Food & Beverage Current location Thailand

Hide is passionate about helping B2B and B2C brands break into the Thai market. He has particular expertise in competitor intelligence research, using this to help brands understand the big picture and the market landscape so they can set themselves up for success in Thailand.

Iris Lorenzo

Iris Lorenzo

Specialist sectors Automotive, Technology, B2C & B2B Current location Philippines

Iris has almost two decades’ industry experience. She’s passionate about qualitative research and is a skilled moderator, international speaker, workshop facilitator and trainer. As a competitive intelligence practitioner, she also has rich experience in helping brands to understand their market position and develop an edge over the competition.


Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalize on the insights uncovered.

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Sarvjeet Panesar

Sarvjeet Panesar

Specialist sectors Automotive, Telco Current location India

Sarvjeet has worked in the market research industry for over 2 decades, having grown the business in India from its beginnings as we’ve expanded to support our clients in understanding this dynamic market. Sarvjeet has a multi-disciplinary role and is passionate empowering our team to deliver outstanding service for our clients.

Work with us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team.

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Get in touch

Press contact

Jodie Shaw

[email protected]