We are Kadence International, the global boutique market research agency.

Our Story
Kadence International was founded in London in 1991. Since then, we’ve grown to support our clients as they seek to take advantage of new growth opportunities across the world, with offices across Asia, the US and Europe.
We have the global reach of a large research company but we’ve never lost the agility and personalized service of a small boutique. We’re nimble and collaborative, with genuine connections across our offices. The result? Wherever you’re based, you get access to the sector and methodological experts across our global network as well as the rich cultural understanding needed to set your project up for success.
Since 2017, we’ve been part of Cross Marketing Group, one of the leading market research houses in Japan. This has enabled us to further build on our successes, bringing new services, methodologies and innovation to meet our clients’ evolving needs.
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Our mission is to raise the impact of research – and we're delivering
We passionately believe that great research is at the core of all business success so it’s our mission to raise the impact of research in organizations.
From Bloomberg to Panasonic, we work with some of the world’s best loved brands, empowering them with insight and translating this into new products, marketing campaigns and business strategies that drive growth.
We’re proud that the impact we have on our clients’ businesses has been recognized externally, through multiple award wins and nominations.
Meet our senior team

Aman Makkar
Specialist sectors Automotive, Media Current location IndiaAman is an industry veteran with more than 35 years of experience, helping our clients conduct market research in India from our inception to the present day. He believes in ensuring a heightened level of service and forging long term client relationships. In his long and illustrious career, he has worked on projects spanning a range of sectors with renowned clients. Aman is passionate about innovation and has played an instrumental role in bringing newer technologies in data collection to our clients.

Bianca Abulafia
Specialist sectors Automotive, Media, Kids Current location UKBianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behavior. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.

Darren Lewis
Specialist sectors Food & Beverage, FMCG, Financial Services, Technology Current location UKDarren works with our clients in the UK and Europe, applying insight to devise and maintain innovation, marketing and corporate communications strategies. He has over 20 years’ experience, with a particular focus on NPD and innovation, helping to launch new products from burgers and mayonnaise to pet food and tractors.

Digo Alanda
Specialist sectors Automotive, Food & Beverage Current location IndonesiaDigo has extensive experience in quantitative projects ranging from U&A through to brand tracking and concept testing. Digo is an expert in customer satisfaction research, helping businesses harness this to leverage growth.

Ellie Tehrani
Specialist sectors Technology, B2B, Financial Services Current location USAEllie believes in working as one with our clients, in understanding the “why” in every request so that the “how” becomes a natural solution to the equation. Her vision and impact in the industry has been to shift the research paradigm from descriptive to prescriptive, enabling our clients to formulate clear answers to complex questions.

Febri Nugraha
Specialist sectors FMCG, Tobacco, Telco, Technology, Communications Current location IndonesiaFebri is an expert in helping local and multinational brands navigate the Indonesian market. He has 20+ years’ experience in the industry, 5 of these spent client-side in FMCG and pharmaceuticals. Febri leverages this understanding to design market research solutions that equip client-side researchers with the information they need to drive growth and inform future strategy.

Hamano Hidekazu (Hide)
Specialist sectors B2B, Food & Beverage Current location ThailandHide is passionate about helping B2B and B2C brands break into the Thai market. He has particular expertise in competitor intelligence research, using this to help brands understand the big picture and the market landscape so they can set themselves up for success in Thailand.

Iris Lorenzo
Specialist sectors Automotive, Technology, B2C & B2B Current location PhilippinesIris has almost two decades’ industry experience. She’s passionate about qualitative research and is a skilled moderator, international speaker, workshop facilitator and trainer. As a competitive intelligence practitioner, she also has rich experience in helping brands to understand their market position and develop an edge over the competition.

Kengo Kurokawa
Specialist sectors Technology Current location VietnamKengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalize on the insights uncovered.

Kouei Kaku
Specialist sectors FMCG, Kids Research, Technology Current location ChinaKouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Phil Steggals
Specialist sectors Media, Tech, Telco Current location SingaporePhil is passionate about helping brands activate insight and use it as a tool to drive business growth.
An expert on running workshops, he’s worked with a wide variety of brands to help them translate insight into new product launches and new business ventures.
He’s even written a book on the topic – Nobody Wants A Hammer – to empower teams put the consumer voice front and center in the innovation process.

Sarvjeet Panesar
Specialist sectors Automotive, Telco Current location IndiaSarvjeet has worked in the market research industry for over 2 decades, having grown the business in India from its beginnings as we’ve expanded to support our clients in understanding this dynamic market. Sarvjeet has a multi-disciplinary role and is passionate empowering our team to deliver outstanding service for our clients.
Join Kadence
We’re always on the lookout for bright, passionate, curious people to join our team.
See all vacancies

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
At Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.
Panasonic – India
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
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