Our award-winning market research agency in London – Kadence UK.

Hello, hallo, bonjour from our UK office!

Our UK office

Kadence is one of the leading market research agencies in London. From our base in the capital, we conduct market research across the UK, Europe and the Middle East.

We partner with brands on full-service market research projects to help them get closer to customers and launch standout products and communications strategies. We can also work with organizations as a fieldwork partner, helping to reach the right respondents in any European market.

As one of Kadence International’s global offices, our team reflects our international outlook. Between us we speak 15 languages!

We are consistently recognized as one of the top market research agencies in London

AURA Innovation of the Year award

Innovation of the Year


— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Agency Leader of the Year

Winner – Bronze

— Agency of the Year Awards, 2021

Market Research Agency of the Year


— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year


— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year


— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year


— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)


— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)


— Market Research Society's Operations Awards, 2019
Best Training and Development Oppies 2019

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
Carolina Starkhammar Kadence International

Outstanding Young Researcher


— Marketing Research & Insight Excellence Awards, 2019

We are regarded as one of the best market research agencies in the UK, with clients coming to us with their toughest business challenges.

Clients value our consultative approach and ability to turn insights into action.

Most recently, we’ve supported organizations to answer questions such as:

  • Will our new sustainable solution be a hit with consumers?
  • Is there a market for our innovative new drink?
  • How do we expand our presence in Europe? Where are the best opportunities for our business?
  • What are the big challenges keeping CMOS awake at night?
  • Which packaging concept should we launch?
  • Is there scope to extend our brand into a new category?

Meet Our Senior Team

Darren Lewis

Darren Lewis

Specialist sectors Food & Beverage, FMCG, Financial Services, Technology Current location UK

Darren works with our clients in the UK and Europe, applying insight to devise and maintain innovation, marketing and corporate communications strategies. He has over 20 years’ experience, with a particular focus on NPD and innovation, helping to launch new products from burgers and mayonnaise to pet food and tractors. 

Rupert Sinclair, Insight Director, Kadence Interntaional

Rupert Sinclair

Specialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B Current location UK
Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights.
Bianca Abulafia

Bianca Abulafia

Specialist sectors Automotive, Media, Kids Current location UK

Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behavior. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.

Phillip Coote

Phillip Coote

Specialist sectors Financial Services, Technology, Telco, Food and Beverage, Automotive Current location UK

Phillip works with brands to understand their key challenges, drawing on the breadth and depth of his research experience and the best in class capabilities of his colleagues to develop strategic and bespoke solutions that make business sense. 

Laura Jenks, Kadence International

Laura Jenks

Specialist sectors Food & Beverage, Animal Health, Automotive Current location UK

Laura applies her mixed methodology experience to answer clients’ needs and challenges across markets, sectors and audiences. With her background in Psychology and behavioral economics, she has a keen interest in the motivations and context behind behaviors.

Cecile King

Cécile King

Specialist sectors Professional Services, Advertising, Food & Beverage Current location UK

With expertise spanning project management and consultancy, Cécile brings together an understanding of clients’ needs and how best to engage different audiences in research to design and execute tailored approaches.

Lizzy Pottinger

Lizzy Pottinger

Specialist sectors Animal Health, Food & Beverage, Retail Current location UK

Lizzy works closely with clients to understand their business needs, using her dynamic research skills to deliver meaningful project outcomes. With a Masters in Psychology, Lizzy is passionate about understanding human behavior, identifying gaps and opportunities and impacting future strategy.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies


Do you specialize in qualitative or quantitative research?

We’re experts in both. We pride ourselves on being dualists. This means that everyone is our team is experienced in both qualitative and quantitative methodologies and regular works across the two disciplines. This has distinct benefits for our clients. By operating as one core team, we can ensure that no insights are lost between different phases of the research.

How do you help clients leverage research to turn insight into action?

We are passionate about raising the impact of market research in organizations and work closely with our clients to achieve this. When we’re designing projects, we focus on creating opportunities for you to engage your team in the research up front, such as stakeholder interviews or hypothesis sessions. This is also an emphasis on this once fieldwork has finished. Thanks to our own in-house design team, we can create stand-out deliverables that bring findings to life for your business. We can also run workshops designed to align your team around the insights and build a strategy to capitalize on them. We’re specialists in doing this and have even written a book on this topic!

How do you approach international projects?

We conduct market research in the UK and beyond, helping our clients to develop strategies to succeed in multiple markets. We regularly work with clients to help them understand consumers in the UK alongside their counterparts in European markets, the US and Asia drawing on our network of global offices across these continents. This allows us to tap into rich cultural understanding of your core growth markets to shape the research design and inform our analysis.  

Free Guide

How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

Download the guide now
Workshops activation
Blog June 9, 2021

We’re finalists for Innovation of the Year at the AURA Awards

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognizes our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]

Blog December 4, 2019

Kadence is Highly Commended for the Global Agency of the Year Award at the Market Research Society Awards

We are delighted to announce that Kadence has been Highly Commended for the Global Agency of the Year award at the 2019 Market Research Society Awards. The Market Research Society Awards are the most prestigious awards within the UK research industry. They recognize the key achievements of individuals and organizations within the market research sector. […]

Kadence International Market Research Agency of the Year Singapore