Online communities.

Delve deeper to truly understand consumers and their relationship to your brand.

To remain relevant, brands need to have a rich understanding of consumers’ lives and the role that they play within them. And online communities are the window to their lives.

Online communities allow you to really get under the skin of your customer base. As a way to engage consumers over a longer time period, they allow you to explore complex issues and uncover deep insights into attitudes and values to inform your decision-making.

Through in-built video and photo tasks, you can see how consumers really live, allowing you to explore their behaviors and decision-making processes, not just in relation to your brand, but competitor products too. This rich insight, brought to life in a way that lands with stakeholders, will help you in establishing clear competitive advantage.

At Kadence International, we offer comprehensive services that leverage the power of online communities to help you gain a deep understanding of your customer base. Online communities provide a unique opportunity to engage with consumers over an extended period, allowing you to delve into complex issues and uncover valuable insights into their attitudes, values, and behaviors. By immersing yourself in these communities, you can make informed decisions that drive your company forward.

One of the key advantages of online communities is the ability to witness firsthand how consumers truly live. You can gain a window into their daily lives and experiences through interactive features such as in-built video and photo tasks. This goes beyond their interactions with your brand and extends to their interactions with competitor products. By holistically exploring their behaviors and decision-making processes, you can identify key patterns, motivations, and pain points that inform your strategic initiatives. This rich and nuanced insight, brought to life through multimedia content, resonates with stakeholders and provides a foundation for establishing a clear competitive advantage.

The insights from online communities offer a deeper understanding that can inform various aspects of your business. By exploring consumers’ perceptions, preferences, and experiences, you can fine-tune your product development strategies, refine your marketing campaigns, and enhance customer experiences. Uncovering these insights in real time allows for agile decision-making and the opportunity to stay ahead of evolving market trends. With our expertise in facilitating and analyzing online communities, we ensure that you harness the full potential of this research approach to gain a comprehensive understanding of your target audience and gain a competitive edge in your industry.

The impact online communities can have on your business:

Enhance the customer experience

Through video and photo tasks, we can identify the pain pains you need to address to design a world-class customer experience.

Develop compelling campaigns

The iterative nature of online communities means you can rapidly test, adapt and re-test creative concepts and messages to develop campaigns that hit home.

Launch standout products and optimize your existing service offering

The ability to build broad customer understanding, whilst testing concepts iteratively, makes communities the perfect tool for developing and refining winning products.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Harnessing online research methodologies

What methodologies are available? What are the use cases for each? What are the best ways of using each tool? Our best practice guide is filled with helpful suggestions and pointers from our extensive experience using these tools on a range of client projects, covering online communities, digital depths and digital ethnography.

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Online Methodologies Guide

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Communities deliver on consumer craving for connection

Kadence Boston, in partnership with 2020 Research, has been running an online community to understand the impact COVID-19 is having on US consumers. Before we launched this community one month ago, we thought long and hard about whether this was the right thing to do. We didn’t want this research to be perceived as taking advantage […]

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