New product development research.

Develop winning products and services rooted in consumer needs through reliable product testing.

New product development research

Only 30% of new products succeed. So how do you ensure that yours makes the cut? By bringing consumer insight to the heart of the product development process, we can help you design and launch products and services that outperform the competition.

At Kadence, we offer comprehensive New Product Development (NPD) market research services to businesses worldwide. We understand the importance of innovation in today’s dynamic market landscape, and we are here to support you throughout your innovation journey.

Our partnership begins right from the ideation stage. We collaborate with brands to generate fresh ideas and help them shortlist the most promising concepts to pursue further. Our experienced team of researchers and analysts brings their expertise to the table, working closely with you to refine, develop, and test these concepts. Creating market-beating products and services requires a thorough understanding of consumer preferences and needs.

To ensure your success, our assessment process focuses on measuring emotional and functional performance through effective product testing. We employ various research methodologies to gather valuable insights into how consumers perceive and interact with your product or service.

Our goal is to uncover strengths, weaknesses, and areas for improvement, allowing you to fine-tune your offerings to meet the ever-evolving demands of the market.

Our product testing-centered framework is designed to provide brands and product managers with a comprehensive understanding of the product testing processes and results. We guide you through each step, offering valuable insights and actionable recommendations.

With our support, you can confidently navigate the path to success, knowing that reliable data and expertise back your new product development efforts.

Over the years, our team has been instrumental in driving successful product launches for numerous global brands. We have a proven track record of delivering results and helping businesses achieve their innovation goals. By working with us, you gain access to a wealth of experience and knowledge to give you a competitive edge in the market.

At Kadence, we believe in the power of research-driven decision-making.
We empower brands to make informed choices by giving them the insights they need to drive their New Product Development initiatives forward. With our support, you can create products and services that meet customer expectations and exceed them.

We are here to assist you if you want to embark on a new product development journey or enhance your existing New Product Development efforts. Our dedicated team is committed to helping you achieve success through innovative and customer-centric solutions. Contact us today to learn more about our product development market research capabilities and how they can benefit your business. Let’s get together to create the next big thing in your industry.

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Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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