New product development research.
Develop winning products and services rooted in consumer needs through reliable product testing.
Only 30% of new products succeed. So how do you ensure that yours makes the cut? By bringing consumer insight to the heart of the product development process, we can help you design and launch products and services that outperform the competition.
At Kadence, we offer comprehensive New Product Development (NPD) market research services to businesses worldwide. We understand the importance of innovation in today’s dynamic market landscape, and we are here to support you throughout your innovation journey.
Our partnership begins right from the ideation stage. We collaborate with brands to generate fresh ideas and help them shortlist the most promising concepts to pursue further. Our experienced team of researchers and analysts brings their expertise to the table, working closely with you to refine, develop, and test these concepts. Creating market-beating products and services requires a thorough understanding of consumer preferences and needs.
To ensure your success, our assessment process focuses on measuring emotional and functional performance through effective product testing. We employ various research methodologies to gather valuable insights into how consumers perceive and interact with your product or service.
Our goal is to uncover strengths, weaknesses, and areas for improvement, allowing you to fine-tune your offerings to meet the ever-evolving demands of the market.
Our product testing-centered framework is designed to provide brands and product managers with a comprehensive understanding of the product testing processes and results. We guide you through each step, offering valuable insights and actionable recommendations.
With our support, you can confidently navigate the path to success, knowing that reliable data and expertise back your new product development efforts.
Over the years, our team has been instrumental in driving successful product launches for numerous global brands. We have a proven track record of delivering results and helping businesses achieve their innovation goals. By working with us, you gain access to a wealth of experience and knowledge to give you a competitive edge in the market.
At Kadence, we believe in the power of research-driven decision-making.
We empower brands to make informed choices by giving them the insights they need to drive their New Product Development initiatives forward. With our support, you can create products and services that meet customer expectations and exceed them.
We are here to assist you if you want to embark on a new product development journey or enhance your existing New Product Development efforts. Our dedicated team is committed to helping you achieve success through innovative and customer-centric solutions. Contact us today to learn more about our product development market research capabilities and how they can benefit your business. Let’s get together to create the next big thing in your industry.
Our customers
View all case studies
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding program has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
While we span the globe, we're all about one-to-one connections.
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
The Shopper Who Never Meant to Shop.
You’re watching a livestream. A pair of sneakers flash on screen, not as a hard sell, but as part of the host’s outfit. Before the segment ends, you’ve clicked, carted, and checked out, without ever intending to shop. This is ambient shopping. In 2025, 69% of consumers report making purchases while doing something else: scrolling […]
Why Inflation Is Not Stopping Middle-Class Indulgence.
Rising inflation and economic uncertainty were expected to put an end to discretionary spending for middle-income households. Instead, consumers are making room for indulgence. Across the US, UK, and Europe, households earning moderate incomes continue to prioritize non-essential purchases at rates far closer to affluent consumers than economic models predicted. McKinsey’s 2024 Global Consumer Sentiment […]
Why the She-conomy Is Now Driving Global Growth.
Across the world’s fastest-growing consumer markets, one force is reshaping purchasing behavior, product design, and service delivery: women. From Jakarta to Los Angeles, women are no longer a niche segment—they’re central to growth itself. In the US and UK, they already influence over three-quarters of consumer spending. In Asia, their economic clout is rising even […]
When Sustainability Meets the Limits of Consumer Budgets.
In theory, younger consumers should be leading the green economy. Gen Z and millennials routinely rank climate change among their top global concerns, follow sustainability influencers, and expect brands to take a stance on everything from packaging to politics. But in practice, their purchasing behavior last year tells a different story. According to McKinsey, the […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of Insights
Vital Strategies
Customer Intelligence Director