New product development research.

Develop winning products and services rooted in consumer needs.

New product development research

Only 30% of new products succeed. So how do you ensure that yours makes the cut? By bringing consumer insight to the heart of the product development process, we can help you design and launch products and services that outperform the competition.

We work with businesses providing NPD market research services to support them on their innovation journey.

We partner with brands from the outset, helping them generate ideas and shortlist the right concepts to take forward. Then working in close collaboration, we’ll help you to refine, develop and test these further to create marketing-beating products and services. Working with us, you’re in safe hands. Our team has been behind successful product launches for a host of global brands.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2
Blog

The Hidden Risk Brands Face When They Stop Listening.

Consumer sentiment shifts rapidly, shaped not only by your company’s directives and strategies but also by external forces, such as viral trends, cultural movements, and economic forces. The brands that endure and adapt to these changes in real-time. Brand tracking is more than a periodic check-in – it’s essential for survival. By continuously monitoring brand […]

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Blog

5 examples of how to test product concepts

Before they reach the target market, products or services always start off as unproven ideas. But in order to avoid costly failures, businesses need to understand whether or not they’ll be a hit with consumers. What Is Concept Testing and Why It’s Essential for Product Development Concept testing is the process of using qualitative or […]

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