Concept testing.

Identify the strongest concept(s) to take forward for further iteration and development.

Concept testing

The start of the product development process is filled with creativity and new ideas. But how do you filter these down to determine which concepts will be a hit with consumers?

We work with businesses to help them move beyond blue sky thinking. With concept testing, we’ll help you develop a shortlist of viable concepts to take into the next stages of product development.

Using a range of qualitative and quantitative techniques, we’ll help you understand the consumer view of different concepts, exploring whether the product proposition, problem you’re trying to solve and reasons to believe resonate with your target audience.

By exploring different factors, employing a range of creative qualitative testing tools and benchmarking against our norms database, we can identify the concepts with the highest appeal, and understand how they can be refined, equipping you with the valuable insight you need to move to the next stage of development.

The impact concept testing research can have on your business:

Understand where to focus your product development

By uncovering the consumer view, we can provide clear direction on where to focus product development.

Identify target customers

Concept testing can be a valuable tool for determining the target audience for a product and understanding how to reach them.

Develop market-leading products

By putting consumers and their needs at the heart of product development, you can develop product and services that outperform the competition.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Blog July 21, 2020

Reimagining the post-COVID future – hypothesizing new normals

Lots of ink has been spilled on various reports and news stories about this pandemic. From its early days in China to its devastating death tolls globally as it spreads to how some markets like Germany and South Korea are slowly opening up their markets to re-establish ‘life as normal’, there has certainly been no […]

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