Concept testing.

Identify the strongest concept(s) to take forward for further iteration and development.

The start of the product development process is filled with creativity and new ideas. But how do you filter these down to determine which concepts will be a hit with consumers?

We work with businesses to help them move beyond blue sky thinking. With concept testing, we’ll help you develop a shortlist of viable concepts to take into the next stages of product development.

Using a range of qualitative and quantitative techniques, we’ll help you understand the consumer view of different concepts, exploring whether the product proposition, problem you’re trying to solve and reasons to believe resonate with your target audience.

By exploring different factors, employing a range of creative qualitative testing tools and benchmarking against our norms database, we can identify the concepts with the highest appeal, and understand how they can be refined, equipping you with the valuable insight you need to move to the next stage of development.

The impact concept testing research can have on your business:

Understand where to focus your product development

By uncovering the consumer view, we can provide clear direction on where to focus product development.

Identify target customers

Concept testing can be a valuable tool for determining the target audience for a product and understanding how to reach them.

Develop market-leading products

By putting consumers and their needs at the heart of product development, you can develop product and services that outperform the competition.

Our Customers

View all case studies

Embedding a customer-centric culture to inform all areas of business strategy for Havells

An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.

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Creating an education and career exploration tool to wow teens with American Student Assistance

Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.

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Premium home appliances fridge washing machine

Understanding the elements of value driving recommendations for Panasonic

Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.

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Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone