Our award-winning market research agency in London – Kadence UK.
Hello, hallo, bonjour from our UK office!
Our UK office
Kadence is one of the leading market research agencies in London. From our base in the capital, we conduct market research across the UK, Europe and the Middle East.
We partner with brands on full-service market research projects to help them get closer to customers and launch standout products and communications strategies. We can also work with organisations as a fieldwork partner, helping to reach the right respondents in any European market.
As one of Kadence International’s global offices, our team reflects our international outlook. Between us we speak 15 languages!
We are consistently recognised as one of the top market research agencies in London
Global Agency of the Year
Highly Commended— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist— Market Research Society's Operations Awards, 2019
Outstanding Young Researcher
Winner— Marketing Research & Insight Excellence Awards, 2019
Market Research Supplier of the Year
Winner— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner— Agency of the Year Awards, 2019
Best Training and Development
Highly Commended— Market Research Society's Operations Awards, 2019
Market Research Agency of the Year
Finalist— Agency of the Year Awards, 2020
We are regarded as one of the best market research agencies in the UK, with clients coming to us with their toughest business challenges.
Clients value our consultative approach and ability to turn insights into action.
Most recently, we’ve supported organisations to answer questions such as:
- Will our new sustainable solution be a hit with consumers?
- Is there a market for our innovative new drink?
- How do we expand our presence in Europe? Where are the best opportunities for our business?
- What are the big challenges keeping CMOS awake at night?
- Which packaging concept should we launch?
- Is there scope to extend our brand into a new category?
Meet Our Senior Team
Darren LewisSpecialist sectors Food & Beverage, FMCG, Financial Services, Technology Current location UK
Darren works with our clients in the UK and Europe, applying insight to devise and maintain innovation, marketing and corporate communications strategies. He has over 20 years’ experience, with a particular focus on NPD and innovation, helping to launch new products from burgers and mayonnaise to pet food and tractors.
Rupert SinclairSpecialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B Current location UK
|Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights.|
Bianca AbulafiaSpecialist sectors Automotive, Media, Kids Current location UK
Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.
Phillip CooteSpecialist sectors Financial Services, Technology, Telco, Food and Beverage, Automotive Current location UK
Phillip works with brands to understand their key challenges, drawing on the breadth and depth of his research experience and the best in class capabilities of his colleagues to develop strategic and bespoke solutions that make business sense.
Laura JenksSpecialist sectors Food & Beverage, Animal Health, Automotive Current location UK
Laura applies her mixed methodology experience to answer clients’ needs and challenges across markets, sectors and audiences. With her background in Psychology and behavioural economics, she has a keen interest in the motivations and context behind behaviours.
Cécile KingSpecialist sectors Professional Services, Advertising, Food & Beverage Current location UK
With expertise spanning project management and consultancy, Cécile brings together an understanding of clients’ needs and how best to engage different audiences in research to design and execute tailored approaches.
Lizzy PottingerSpecialist sectors Animal Health, Food & Beverage, Retail Current location UK
Lizzy works closely with clients to understand their business needs, using her dynamic research skills to deliver meaningful project outcomes. With a Masters in Psychology, Lizzy is passionate about understanding human behaviour, identifying gaps and opportunities and impacting future strategy.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.See all vacancies
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
We draw on a range of methodologies to power offline and online market research in the UK and beyond
Delve deeper to truly understand your consumer segments and find new ways to meet their needs
Engage with consumers and clients one-on-one to access detailed and nuanced insights
Online panels and online surveys
Get access to your target audience with one of the most efficient tools in research
Delve deeper to truly understand consumers and their relationship to your brand
Emerging research methods
Harness new research techniques to uncover deeper insight
Do you specialise in qualitative or quantitative research?
We’re experts in both. We pride ourselves on being dualists. This means that everyone is our team is experienced in both qualitative and quantitative methodologies and regular works across the two disciplines. This has distinct benefits for our clients. By operating as one core team, we can ensure that no insights are lost between different phases of the research.
How do you help clients leverage research to turn insight into action?
We are passionate about raising the impact of market research in organisations and work closely with our clients to achieve this. When we’re designing projects, we focus on creating opportunities for you to engage your team in the research up front, such as stakeholder interviews or hypothesis sessions. This is also an emphasis on this once fieldwork has finished. Thanks to our own in-house design team, we can create stand-out deliverables that bring findings to life for your business. We can also run workshops designed to align your team around the insights and build a strategy to capitalise on them. We’re specialists in doing this and have even written a book on this topic!
How do you approach international projects?
We conduct market research in the UK and beyond, helping our clients to develop strategies to succeed in multiple markets. We regularly work with clients to help them understand consumers in the UK alongside their counterparts in European markets, the US and Asia drawing on our network of global offices across these continents. This allows us to tap into rich cultural understanding of your core growth markets to shape the research design and inform our analysis.
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to run workshops that turn insight into action
How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.Download the guide now
Kadence wins Market Research Supplier of the Year and Outstanding Young Researcher
We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]
Kadence is Highly Commended for the Global Agency of the Year Award at the Market Research Society Awards
We are delighted to announce that Kadence has been Highly Commended for the Global Agency of the Year award at the 2019 Market Research Society Awards. The Market Research Society Awards are the most prestigious awards within the UK research industry. They recognise the key achievements of individuals and organisations within the market research sector. […]