B2B market research.

Bringing B2B organisations closer to their customers

Ellie Tehrani B2B Market Research Lead

We help organisations deepen their understanding of their B2B customers to shape their strategy around their needs.

We have a long heritage in B2B market research, having started life over 30 years ago as a B2B agency. As such, we’re experts at conducting research with hard-to-reach B2B audiences across the world. From CMOs and CFOs to miners and machinery dealers, you can trust us not just to track down the people you want to reach but to design a research approach that will help you gain rich insights that would otherwise go uncovered.

Our research powers thought leadership, business consultancy and strategy development for leading B2B organisations. For instance,  our work exploring the changing priorities of business decision makers in the face of COVID-19 has helped Bloomberg demonstrate its rich understanding of its B2B audience.

Our Results

Our mission is to raise the impact of research – and we’re delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Free Report

Techlash is here – understanding the future of marketing

What does the next decade hold for marketing in the US and China? What are marketers’ priorities? Do they face increasing resistance from consumers and their views of new marketing innovations? Understand the consumer trends and the perspectives of leading marketers across the world’s two biggest economies: China and the US.

Download the report now
Blog

How the Smart Spend Mindset Is Reshaping the Luxury Market.

On a humid Friday evening in Bangkok, a 29-year-old marketing executive taps through her banking app. She’s just paused her subscription to a second-tier streaming platform and declined an invite to a weekend brunch. But on her walk home, she stops at the Dior counter and buys a lipstick she’s been eyeing for weeks. It’s […]

Blog

The New Price Equation Brands Must Solve.

A new round of tariffs is forcing global brands to rethink their pricing strategies. The United States has announced sweeping import duties – raising tariffs on Chinese electric vehicles to 100%, with additional increases targeting semiconductors, critical minerals, solar cells, and steel. While reminiscent of the 2018 trade tensions, these measures land at a more […]

Blog

Why B2B Brands Are Taking a Page from B2C Marketing.

If B2B marketing were a person, it would be the studious, rational, and logical one. Meanwhile, B2C would be the creative, chatty one, full of emotions. But what if B2B and B2C become besties and learn from each other?   The reality is that business buyers are still people. They don’t switch off their emotions […]

Blog

What Shein and Temu Reveal About Retail’s Future.

Forever 21 is closing its doors – again. Once the crown jewel of American mall culture, the fast-fashion giant is filing for bankruptcy for the second time in under five years. As shuttered storefronts stretch across the US, its downfall has become more than a brand misstep – a sign that the old fast-fashion model […]

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