Understanding customer behaviour.

Truly understand your customers’ needs and challenges to inform future strategy.

Customer understanding

It is vital for brands to understand and respond to evolving customers’ needs to remain relevant and stay ahead of the competition.

We work with businesses helping them to get under the skin of current and target customers so you can develop strategies designed around their needs.

We know that every customer group is different. That’s why we’ll partner with you to develop a tailored approach that will work for your target audience. Drawing on our vast toolkit of qualitative and quantitative methodologies, we’ll find the right techniques to meet your needs – whether that’s understanding how your product is used in home via an online community or exploring how consumers perceive your brand through TDIs. By bringing you closer to your customers in this way, we can embed rich understanding across your organisation to facilitate customer-centric decision-making.

The customer journey is a multifaceted process that involves multiple touchpoints and channels. Our team of experts dig into this journey, analysing customer behaviour at each stage, from awareness and consideration to purchase and loyalty. We utilise our research to map out this journey, providing detailed insight into your customer’s experiences, perceptions, and motivations. This allows your business to optimise each touchpoint, enhance customer satisfaction, and ultimately, boost customer retention.

In addition to understanding your customers, we also recognise the importance of examining your market environment. Our team conducts extensive market analysis to provide a comprehensive view of your industry landscape. From identifying key market trends and monitoring competitor activities to assessing potential market threats and opportunities, our market analysis will equip you with the information you need to navigate your market confidently and strategically.

At Kadence, we don’t just provide you with data —we deliver actionable insights. Our skilled analysts distill complex data into easy-to-understand reports with clear, actionable recommendations. Whether you’re looking to refine your marketing strategy, improve your product offerings, or identify new growth opportunities, our insights will guide your decision-making process. We are dedicated to empowering businesses with the knowledge they need to thrive in today’s competitive marketplace. We make sure your customer strategy is backed by solid, reliable research.

The impact customer understanding research can have on your business:

Optimise products to retain and grow customers

By understanding what matters to your customers, we can help you optimise products to ensure they hit the mark.

Develop winning products and services that deliver on customer needs

By bringing you closer to the people you want to reach, we’ll help you understand how to create product and service offerings that really resonate.

Create a customer-centric culture

Building rich customer understanding across your organisation ensures that customer needs are placed at the heart of decision-making.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2

Communities deliver on consumer craving for connection

Kadence Boston, in partnership with 2020 Research, has been running an online community to understand the impact COVID-19 is having on US consumers. Before we launched this community one month ago, we thought long and hard about whether this was the right thing to do. We didn’t want this research to be perceived as taking advantage […]

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