Customer and market understanding.

Get closer to customers and build a rich understanding of the market to future proof your strategy.

Having a clear understanding of your customers and your position in the market means you’re better equipped to take advantage of future growth opportunities.

We work with businesses to help them get closer to their current and target customers, building a deep understanding of their needs, expectations and relationship with your brand. To set this in context, we can explore the dynamics of the broader market, identifying trends and whitespace to help you grow your market share.

But we don’t stop there. We turn this insight into competitive advantage, workshopping findings with you to inform product and strategy development and to help inspire new marketing messages.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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A Practical Guide to Inclusive Market Research

Back in the day, market research consisted mainly of tapping into as big a consumer pool as possible, with little thought given to culturally diverse demographics. In the past few years, as the struggle to achieve social justice and equality has gained prominence, market research experts have begun changing research methodology to more accurately reflect […]

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A Summary of our latest report —The Future of Online Shopping

Digitization has reset the online shopping game board, and the pandemic has accelerated technology adoption by both brands and consumers. Today, the most successful retailers have adopted technology at warp speeds. With breakthrough technology complementing every step of the retail process, where are we headed?  Download our complete report, “The Future of Online Shopping,” to […]

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