Customer and market understanding.

Get closer to customers and build a rich understanding of the market to future proof your strategy.

Having a clear understanding of your customers and your position in the market means you’re better equipped to take advantage of future growth opportunities.

We work with businesses to help them get closer to their current and target customers, building a deep understanding of their needs, expectations and relationship with your brand. To set this in context, we can explore the dynamics of the broader market, identifying trends and whitespace to help you grow your market share.

But we don’t stop there. We turn this insight into competitive advantage, workshopping findings with you to inform product and strategy development and to help inspire new marketing messages.

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Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Blog July 13, 2020

Communities deliver on consumer craving for connection

Kadence Boston, in partnership with 2020 Research, has been running an online community to understand the impact COVID-19 is having on US consumers. Before we launched this community one month ago, we thought long and hard about whether this was the right thing to do. We didn’t want this research to be perceived as taking advantage […]

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