Market entry research.
Break into lucrative new markets.
Entering a new market is high risk but high reward. Market research is fundamental to de-risking the process and designing a market entry strategy that will set your business up for success.
Our market entry research is a cornerstone service, aiding businesses to comprehend the viability of their operations in novel markets fully. With our strategically placed offices stretching from the dynamic growth regions of Asia, Europe, and the US, we’re in a prime position to assist businesses navigating this terrain. We leverage our extensive local knowledge and nuanced cultural comprehension, delivering insights that will give you the confidence to take your business into uncharted territories.
Utilising a fusion of primary and secondary data, we’ll map out the dimensions and potential of your target market, enabling you to make well-informed decisions regarding market penetration. Moreover, our market entry research doesn’t just scratch the surface —we delve deep to bring you closer to prospective customers. This allows us to help you tailor your product, pricing, and promotional strategy to the nuances of the new market, ensuring that your business not only survives but thrives.
Moreover, we recognise that market entry isn’t a one-size-fits-all proposition. Every market comes with its unique quirks and characteristics, and understanding these is crucial to successful market entry. We offer in-depth, tailored insights that consider the unique circumstances of your business and the specific market in question.
We utilise a multifaceted approach to our market research strategies, blending quantitative and qualitative methods to provide a robust, holistic view of the market landscape. This comprehensive approach aids us in identifying key market trends, demographic preferences, competitive scenarios, and potential barriers to entry – critical elements that directly impact your market entry strategy.
Finally, our market entry research isn’t just about information – it’s about transformation. We believe in turning data into action, insights into strategy, and strategy into success. Our goal is to ensure that you don’t just enter a new market but that you make a significant, lasting impact.
The impact our market entry research can have on your business:
Realise new opportunities
Our research doesn’t just explore the state of the market, it identifies the areas your business can capitalise on.
Understand the competitive landscape
We’ll help you understand the players you’ll be up against, and how to steal market share.
Get closer to customers
By building a rich understanding of your target customers in a new market, you can shape your strategy around their needs.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Kadence UK office
Market research in Europe – our capabilities
Market research in the United Kingdom – our capabilities
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.Download the guide now
Reimagining the post-COVID future – hypothesizing new normals
Lots of ink has been spilled on various reports and news stories about this pandemic. From its early days in China to its devastating death tolls globally as it spreads to how some markets like Germany and South Korea are slowly opening up their markets to re-establish ‘life as normal’, there has certainly been no […]
Kadence wins Market Research Supplier of the Year and Outstanding Young Researcher
We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.Performance Marketing & Analytics Director
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.Senior Marketing Executive
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.Head of Insights
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.Sales & Marketing