Entering a new market is high risk but high reward. Market research is fundamental to de-risking the process and designing a market entry strategy that will set your business up for success.

Our market entry research is a cornerstone service, aiding businesses to comprehend the viability of their operations in novel markets fully. With our strategically placed offices stretching from the dynamic growth regions of Asia, Europe, and the US, we’re in a prime position to assist businesses navigating this terrain. We leverage our extensive local knowledge and nuanced cultural comprehension, delivering insights that will give you the confidence to take your business into uncharted territories.

Utilising a fusion of primary and secondary data, we’ll map out the dimensions and potential of your target market, enabling you to make well-informed decisions regarding market penetration. Moreover, our market entry research doesn’t just scratch the surface —we delve deep to bring you closer to prospective customers. This allows us to help you tailor your product, pricing, and promotional strategy to the nuances of the new market, ensuring that your business not only survives but thrives.

Moreover, we recognise that market entry isn’t a one-size-fits-all proposition. Every market comes with its unique quirks and characteristics, and understanding these is crucial to successful market entry. We offer in-depth, tailored insights that consider the unique circumstances of your business and the specific market in question.

We utilise a multifaceted approach to our market research strategies, blending quantitative and qualitative methods to provide a robust, holistic view of the market landscape. This comprehensive approach aids us in identifying key market trends, demographic preferences, competitive scenarios, and potential barriers to entry – critical elements that directly impact your market entry strategy.

Finally, our market entry research isn’t just about information – it’s about transformation. We believe in turning data into action, insights into strategy, and strategy into success. Our goal is to ensure that you don’t just enter a new market but that you make a significant, lasting impact.

The impact our market entry research can have on your business:

Realise new opportunities

Our research doesn’t just explore the state of the market, it identifies the areas your business can capitalise on.

Understand the competitive landscape

We’ll help you understand the players you’ll be up against, and how to steal market share.

Get closer to customers

By building a rich understanding of your target customers in a new market, you can shape your strategy around their needs.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2

Reimagining the post-COVID future – hypothesizing new normals

Lots of ink has been spilled on various reports and news stories about this pandemic. From its early days in China to its devastating death tolls globally as it spreads to how some markets like Germany and South Korea are slowly opening up their markets to re-establish ‘life as normal’, there has certainly been no […]

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