Food and beverage market research.
Driving innovation and growth in the food and beverage category
We work with major food and drink brands supporting them with food and beverage market research that spans the product development cycle. From market landscaping and customer segmentation through to concept testing and product testing, we pride ourselves on our deep expertise in food and beverage market research.
From Unilever to Mars to Arla our food and beverage market research team have worked with some of the biggest names in the industry – and helped them navigate some of their toughest challenges.
We’ve delivered insight which has enabled our clients to launch successful new food and drink offerings. We’ve helped breathe life into ailing products and categories by adjusting messaging and pricing. We’ve helped our clients attract new audiences to existing products.
Food and beverage market research services
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Concept testing
Identify the strongest concept(s) to take forward for further iteration and development
Product testing
Optimise your products and services to set your business up for success
Pricing research
Find the optimum price point for your product or service
Brand equity
Discover what drives the value of your brand and how this compares with the competition
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Understanding the concerned consumer
From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink?
Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore.
Download the report nowFood and Beverage trends to watch in 2022 and beyond
Today, and perhaps in 2022 and beyond, what consumers are looking for from the food and beverage industry is very different to pre-pandemic times. New preferences and habits have formed, and so have the expectations within food and beverages. This report examines the trends that will shape the food and beverage industry in 2022 and beyond.
How to approach food packaging market research.
As the global food packaging market grows it’s never been more important for businesses to get food packaging right. Here’s how to get the most out of your packaging.
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
I have leveraged Kadence’s design and curation services extensively over the last year and continue to be wowed by their speed, agility, and quality of output. The team helped me turn multiple key presentations and infographics last year into WOW content, helping create compelling stories that were memorable and effective. Probably more than anything, I value their partnership and willingness to help, not just “sell” which is rare in today’s world!
Senior Insights Leader
Mars