Product testing.

Optimise your products and services to set your business up for success.

product testing

Re-developing or launching a new product or service is never easy. Competition is fierce; gaining market share from established players is tough. But by helping you understand what matters most to consumers, our approach to product testing ensures you’re able to get ahead.

We work with businesses across all stages of the product development process, helping you understand how to refine your products and services before launch.

Using advanced quantitative techniques, we can identify which attributes correlate most with product appeal, so your R&D team know where to focus their efforts. By following this with qualitative research, we’re able to dig deeper, exploring how to improve specific areas of the product or service to make sure it stands out from the crowd.

Our design team is also on hand to mock up product designs, helping visualise ideas for consumers and iterating these at speed based on their feedback.

The impact product testing research can have on your business:

Launch market-leading products

By putting consumers at the heart of product development, you can design products and services that outperform the competition.

Improve your profit margin

By understanding which attributes correlate with product appeal, we can help you understand where to focus your investment, and which elements can be sacrificed without a detrimental impact on product performance.

Forecast future demand

By working closely with your team and harnessing your internal data, we can model the expected demand for a new product.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Blog July 21, 2020

Reimagining the post-COVID future – hypothesizing new normals

Lots of ink has been spilled on various reports and news stories about this pandemic. From its early days in China to its devastating death tolls globally as it spreads to how some markets like Germany and South Korea are slowly opening up their markets to re-establish ‘life as normal’, there has certainly been no […]

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