Optimize your products and services to set your brand up for success.
Developing or launching a new product or service is never easy. Competition is fierce; gaining market share from established players is tough. We help you understand your target audience’s priorities. Our product testing approach helps you stay ahead.
We believe that understanding consumer preferences and needs is paramount to developing a winning product or service. That’s why we work closely with brands throughout the entire product development process, providing valuable feedback and insights to help improve your offerings before they hit the market.
At Kadence, we specialize in providing comprehensive product testing services and research solutions. We understand the challenges brands face when introducing new products or services into the market. With our expertise and insights, we can help you navigate these challenges and maximize your chances of success.
Our approach combines advanced quantitative techniques with qualitative research to gain a deep understanding of your target audience. By utilizing state-of-the-art tools and methodologies, we can pinpoint the attributes that have the highest correlation with product appeal. This allows your research and development (R&D) team to focus their efforts on the most influential areas, ensuring that your product or service resonates with consumers.
Quantitative research forms the backbone of our product testing approach. Through surveys, questionnaires, and statistical analysis, we collect data from a representative sample of your target market. This data provides valuable insights into consumer preferences, purchase intent, and overall satisfaction. By analyzing the quantitative data, we can identify key trends and patterns that inform strategic decision-making.
However, we don’t stop there. To gain a deeper understanding of your product or service, we complement our quantitative research with qualitative methods. This involves conducting in-depth interviews, focus groups, and user testing sessions. These qualitative insights help us uncover nuanced consumer preferences, motivations, and pain points that are often missed in quantitative surveys alone. By combining both approaches, we can provide you with a holistic understanding of your target audience and valuable recommendations for improvement.
But understanding consumer preferences is just the first step. To truly stand out from the competition, your product or service needs to offer a unique and compelling user experience. That’s where our design team comes in. Our talented designers are experienced in creating visually appealing and user-friendly product designs. They can transform your ideas into captivating mock-ups that effectively communicate your vision to consumers.
We believe in the power of iteration and continuous improvement. That’s why we involve consumers throughout the design process. We gather feedback from potential customers on the mock-ups, allowing us to refine and iterate the designs based on their preferences and needs. This iterative approach ensures that your product or service is not only visually appealing but also meets the functional requirements and expectations of your target audience.
At Kadence, we are committed to delivering actionable insights and practical recommendations to help you develop successful products and services. Our product testing services provide you with a competitive edge by understanding what matters most to consumers and refining your offerings based on their needs and preferences.
So, whether you’re a startup looking to launch your first product or an established brand aiming to innovate and expand your product line, Kadence is here to support you. Our experienced team of researchers, analysts, and designers is dedicated to helping you unlock the full potential of your product or service. Contact us today to learn more about how our product testing research can benefit your business.
The impact product testing research can have on your business:
Launch market-leading products
By putting consumers at the heart of product development, you can design products and services that outperform the competition.
Improve your profit margin
By understanding which attributes correlate with product appeal, we can help you understand where to focus your investment, and which elements can be sacrificed without a detrimental impact on product performance.
Forecast future demand
By working closely with your team and harnessing your internal data, we can model the expected demand for a new product.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding program has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Kadence UK office
Market research in Europe – our capabilities
Market research in the United Kingdom – our capabilities
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.Download the guide now
How to use market research for new product development
In this article, we share our tips for using market research effectively at every stage of the innovation funnel.
How to launch a new FMCG product in the market – mastering innovation in FMCG
Launching a new fast-moving consumer goods (FMCG) product is a process wrought with challenges and notoriously difficult to pull off successfully. In fact, it’s such a treacherous domain that approximately 80-85% of all FMCG launches fail! So how do you successfully launch a new FMCG product in the market? Companies need to do all they […]
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.Senior Marketing Executive
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.Head of Insights
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.Sales & Marketing
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.Head of Research
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.Performance Marketing & Analytics Director