Discover why the top global brands trust Kadence
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Our Philippines office
We are a leading market research agency in the Philippines.
Made up of over 7,000 islands, the Philippines is a diverse and complex market. We help brands understand how to win in the country, deepening their understanding of Filipino consumers so they can develop products, services and comms that meet their needs.
From our base in Manila, we can conduct market research across the entire country. This means we’re also able to act as a fieldwork partner, helping organizations reach respondents across the Philippines.
We are consistently recognized as one of the top market research agencies globally
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Meet our senior team
Iris Lorenzo
Specialist sectors Energy, B2B, B2C, Technology
Current location Philippines
Iris has almost two decades’ industry experience. She’s passionate about qualitative research and is a skilled moderator, international speaker, workshop facilitator and trainer. As a competitive intelligence practitioner, she also has rich experience in helping brands to understand their market position and develop an edge over the competition.
Mary Ann Lamigo
Specialist sectors FMCG, Pharmaceuticals
Current location Philippines
Mary Ann has over a decade of experience in the market research industry, specializing in client servicing and project management. Throughout her career, she has successfully managed a wide range of research studies across diverse industries, ensuring projects are delivered efficiently and to the highest standards. Her comprehensive understanding of market research methodologies, combined with expertise in operations, data processing, and analytics, enables her to provide clients with reliable insights and seamless project execution from start to finish.
Patrick Dailey
Specialist sectors Technology, Energy, B2B, Tech & Telco, Gaming
Current location Philippines
Patrick brings extensive experience in information technology, security, and business intelligence. His background in investigations and analytical research evolved into a career focused on competitive intelligence, big data analytics, risk assessment, and market entry analysis, with particular expertise in the technology sector. Patrick supports North American and European companies exploring opportunities across the Asia-Pacific region while also helping Asia-based organizations better understand competitive landscapes and market dynamics in the United States.
Rave Magalang
Specialist sectors Automotive, Technology, Gaming
Current location Philippines
Rave began his professional career as an engineer, building valuable experience across the pharmaceutical, oil and gas, and water and wastewater treatment industries before transitioning into market research. He has since developed expertise across sectors including automotive, gaming, FMCG, and technology. As a research professional, he specializes in online research, quantitative and qualitative methodologies, and end-to-end project management, helping clients generate actionable insights that support informed business decisions.
Marvin Cris Torre
Specialist sectors FMCG, Telco
Current location Philippines
Marvin has over a decade of experience in the market research industry. Started his career in data processing, then moved to project management and eventually joined the end client. He was exposed to brand health tracking studies and consumer insights. He’s been a specialist considering his strong background in different aspects of market research.
Lever Dela Cruz
Specialist sectors Retail, Food & Beverage, Healthcare
Current location Philippines
Lever has over a decade of experience in the market research industry, with strong expertise in qualitative research, particularly focus group discussions (FGDs). He also has extensive experience in quantitative research, including brand health tracking, mystery shopping, and customer satisfaction surveys. Throughout his career, he has developed strong capabilities in project management, quality management, research design and planning, fieldwork operations, and technical direction across both qualitative and quantitative studies. Lever has successfully led research projects across a wide range of industries, including FMCG, healthcare, consumer electronics, banking, technology, and gaming. He has built strong relationships with local and international clients through his commitment to quality, collaboration, and delivering actionable insights.
Work With Us
Join Kadence
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We're a trusted fieldwork partner to top-tier organizations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Our location
See on Google mapsKadence International – Philippines
P 29/F Robinsons Cyberscape Gamma, Topaz Road
Ortigas Center, Pasig City,
Metro Manila, Philippines
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Free Guide
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.
