Discover why the top global brands trust Kadence
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Our Indonesia office
From the heart of the capital, we conduct market research across the Indonesian archipelago as well as the international area supported with our global offices throughout Asia, Europe, and the US – all tailored to meet your needs.
We work with brands on full service projects helping them to understand Indonesian consumers and the broader market trends, bringing this together to enable brands to develop products and services that thrive in this market.
We can also work with organizations as a fieldwork partner providing access to respondents across Indonesia.
We are consistently recognized as one of the top market research agencies globally
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Meet Our Senior Team
Febri Nugraha
Specialist sectors FMCG, Tobacco, Telco, Technology, Communications Current location IndonesiaFebri is an expert in helping local and multinational brands navigate the Indonesian market. He has 20+ years of experience in the industry, five of these spent client-side in the FMCG and pharmaceuticals sectors. Febri leverages this understanding to design market research solutions that equip client-side researchers with the information they need to drive growth and inform future strategy.
Digo Alanda
Specialist sectors Automotive, FMCG Current location IndonesiaDigo began his research career back in 2007 after graduating with a Master’s degree in Marketing Management in the United Kingdom. Having 15 years of experience as a research consultant is an invaluable learning experience on how to solve client business problems.
In particular, guiding some direction throughout the product life cycle and managing multiple stakeholders’ expectations. He is passionate about investigating issues relating to product and marketing. This helps to adapt to market changes and sustain a competitive advantage.
Safiudin Alwi
Specialist sectors Healthcare, Nutrition, Insurance and Servicing Current location IndonesiaSafi has more than ten years of experience in the research industry, honed at global research companies. He has broad experience spanning multiple methodologies, including brand health tracking, customer satisfaction, segmentation, market sizing estimation, usage and attitude, and retail tracking studies.
Anastasia Gracia
Specialist sectors FMCG, Financial Services Current location IndonesiaTasia brings a comprehensive understanding of consumers, marketing, and brand, with expertise spanning category exploration, segmentation and positioning studies, communications development, and lifestyle and trend studies. Her knowledge, experience, and passion for continual learning mean that she and her team can provide strategic analysis and actionable recommendations to our clients.
Zulfitriani Oktaria
Specialist sectors Insurance, Technology, Media, FMCG Current location IndonesiaFitri leads our business development team, bringing over 18 years of experience. Fitri is focused on understanding our clients’ needs and drawing on her tremendous sector and methodological expertise to design the best solution.
Dadang Stiawan
Specialist sectors FMCG, Telco, Pharma, and Financial Current location IndonesiaDadang has the experience of more than ten years as a researcher in the brand and communication areas. His expertise ranges from U&A, Innovation and Product Development, Segmentation, Pricing study, and Customer Satisfaction study.
Join Kadence
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
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Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We're a trusted fieldwork partner to top-tier organizations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn't stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Our location
See on Google mapsKadence International – Indonesia
Jl. Prof. DR. Satrio Blok C4 No.5
Kuningan Timur
Setiabudi
Jakarta Selatan 12950
Indonesia
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
Indonesia’s Youth Is Pioneering Progress Amidst Challenges.
Millennials and Gen Z, who comprise over half of Indonesia’s population, are leading cultural, economic, and digital transformations in the world’s fourth-largest nation. Yet, significant challenges remain on the path to realizing their potential. Employment challenges—marked by a persistent skills mismatch and regional inequities—and the struggle for affordable housing remain key barriers. Despite these, Indonesia’s […]
Unlocking Indonesia’s Healthcare Potential Through Online Pharmacies.
Indonesia is on the brink of a healthcare revolution fueled by the rapid rise of online pharmacies. With a population exceeding 275 million, the country presents a significant market for digital health solutions. Combining vast geography and increasing digital adoption creates unique opportunities and challenges for enhancing healthcare access. Online pharmacies are redefining how Indonesians […]
Understanding the Urban-Rural Divide in Indonesian Shopping Behavior.
Like many developing countries, Indonesia‘s economic liberalization in the mid-1980s brought growth alongside inequality. Urban centers thrived, attracting investment, jobs, and infrastructure, while rural areas lagged, widening the gap in living standards. This divide extends beyond income and development, shaping the distinct consumer behaviors seen today. In urban areas, consumers are drawn to the convenience […]
How Indonesian Affiliators are Changing the Game for Brands.
Indonesia provides a fertile ground for affiliate marketing, with over 270 million internet users and a high engagement rate on platforms such as Instagram, Facebook, and YouTube. Affiliate marketing platforms in Indonesia have given brands and affiliates innovative ways to monetize online traffic. Brands are constantly battling for consumer attention and loyalty among these commercial […]
Sales & Marketing
Vital Strategies
Customer Intelligence Director