We are Kadence International – an award-winning market research agency in Indonesia.

Febri is an expert in helping local and multinational brands navigate the Indonesian market. He has 20+ years’ experience in the industry, 5 of these spent client-side in FMCG and pharmaceuticals. Febri leverages this understanding to design market research solutions that equip client-side researchers with the information they need to drive growth and inform future strategy.  

Fahmi has more than 10 years of experience in the marketing research field. His experience in research agencies and client side (at Bank Mega Syariah) has given him a wealth of experience in market research and intelligence.  He draws on his analytical skills in order to enrich and deliver insightful reports and specializes in market sizing, U&A studies, segmentations, brand tracking, product testing, pricing research, brand equity, customer satisfaction and mystery shopper.

Safi has more than 10 years of experience in the research industry, honed at global research companies. He has broad experience spanning multiple methodologies including brand health tracking, customer satisfaction, segmentation, market sizing estimation, usage & attitude and retail tracking studies.

Digo has extensive experience in quantitative projects ranging from U&A through to brand tracking and concept testing. Digo is an expert in customer satisfaction research, helping businesses harness this to leverage growth.

Tasia brings a comprehensive understanding of consumers, marketing and brand, with expertise spanning category exploration, segmentation and positioning studies, communications development, as well as lifestyle and trend studies. Her knowledge and experience, as well as her passion to never stop learning, means that she and her team are able to provide strategic analysis and actionable recommendations to our clients.

Dipan has more than 14 years of experience in qualitative research for both local and multinational companies. The knowledge and experience from his master’s degree helps him to connect better with his clients. He is experienced in various types of research including feasibility studies, segmentation, target segment profiling, new product development / innovation, brand health, consumer journey, user experience, pre and post communication and customer satisfaction amongst others.

Fitri leads our business development team, bringing over 18 years’ experience to the role. Fitri is focused on understanding our clients’ needs and drawing on her rich sector and methodological expertise to design the best solution.