We are Kadence International – an award-winning market research agency in Indonesia.
Selamat Datang- welcome to our Indonesia office!

Our Indonesia office
From the heart of the capital, we conduct market research across the Indonesian archipelago as well as the international area supported with our global offices throughout Asia, Europe, and the US – all tailored to meet your needs.
We work with brands on full service projects helping them to understand Indonesian consumers and the broader market trends, bringing this together to enable brands to develop products and services that thrive in this market.
We can also work with organizations as a fieldwork partner providing access to respondents across Indonesia.
Meet Our Senior Team

Febri Nugraha
Specialist sectors FMCG, Tobacco, Telco, Technology, Communications Current location IndonesiaFebri is an expert in helping local and multinational brands navigate the Indonesian market. He has 20+ years’ experience in the industry, 5 of these spent client-side in FMCG and pharmaceuticals. Febri leverages this understanding to design market research solutions that equip client-side researchers with the information they need to drive growth and inform future strategy.

Fahmi Afandi
Specialist sectors FMCG, Financial Services, Automotive, Healthcare, Airlines and Oil and Gas Current location IndonesiaFahmi has more than 10 years of experience in the marketing research field. His experience in research agencies and client side (at Bank Mega Syariah) has given him a wealth of experience in market research and intelligence. He draws on his analytical skills in order to enrich and deliver insightful reports and specializes in market sizing, U&A studies, segmentations, brand tracking, product testing, pricing research, brand equity, customer satisfaction and mystery shopper.

Safiudin Alwi
Specialist sectors Healthcare, Nutrition, Insurance and Servicing Current location IndonesiaSafi has more than 10 years of experience in the research industry, honed at global research companies. He has broad experience spanning multiple methodologies including brand health tracking, customer satisfaction, segmentation, market sizing estimation, usage & attitude and retail tracking studies.

Digo Alanda
Specialist sectors Automotive, Food & Beverage Current location IndonesiaDigo has extensive experience in quantitative projects ranging from U&A through to brand tracking and concept testing. Digo is an expert in customer satisfaction research, helping businesses harness this to leverage growth.

Anastasia Gracia
Specialist sectors FMCG, Financial Services Current location IndonesiaTasia brings a comprehensive understanding of consumers, marketing and brand, with expertise spanning category exploration, segmentation and positioning studies, communications development, as well as lifestyle and trend studies. Her knowledge and experience, as well as her passion to never stop learning, means that she and her team are able to provide strategic analysis and actionable recommendations to our clients.

Dipankara Surjadi
Specialist sectors Telco, FMCG, Healthcare Current location IndonesiaDipan has more than 14 years of experience in qualitative research for both local and multinational companies. The knowledge and experience from his master’s degree helps him to connect better with his clients. He is experienced in various types of research including feasibility studies, segmentation, target segment profiling, new product development / innovation, brand health, consumer journey, user experience, pre and post communication and customer satisfaction amongst others.

Zulfitriani Oktaria
Specialist sectors Insurance, Technology, Media, FMCG Current location IndonesiaFitri leads our business development team, bringing over 18 years’ experience to the role. Fitri is focused on understanding our clients’ needs and drawing on her rich sector and methodological expertise to design the best solution.
Join Kadence
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacancies
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We're a trusted fieldwork partner to top-tier organizations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn't stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.

Our location
See on Google mapsKadence International – Indonesia
Jl. Prof. DR. Satrio Blok C4 No.5
Kuningan Timur
Setiabudi
Jakarta Selatan 12950
Indonesia
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
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Insight professionals are coming under ever increasing pressure. As budgets shrink, our industry is being challenged to demonstrate the power that research brings. So how do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? Download our workshops guide.

How to conduct online research in Indonesia
For tens of years, market research in Indonesia has been conducted face-to-face, using pen and paper. Even up until now, face-to-face interviews are still the dominant methodology used for market research in Indonesia. There are many reasons for this – mainly a historical preference for face-to-face and its value in reaching people across the country, […]
