Febri is an expert in helping local and multinational brands navigate the Indonesian market. He has 20+ years of experience in the industry, five of these spent client-side in the FMCG and pharmaceuticals sectors. Febri leverages this understanding to design market research solutions that equip client-side researchers with the information they need to drive growth and inform future strategy.

Digo began his research career back in 2007 after graduating with a Master’s degree in Marketing Management in the United Kingdom. Having 15 years of experience as a research consultant is an invaluable learning experience on how to solve client business problems.

In particular, guiding some direction throughout the product life cycle and managing multiple stakeholders’ expectations. He is passionate about investigating issues relating to product and marketing. This helps to adapt to market changes and sustain a competitive advantage.

Fahmi has more than ten years of experience in the marketing research field. His work in research agencies and client-side experience at Bank Mega Syariah have given him a wealth of market research and intelligence knowledge. He draws on his analytical skills to enrich and deliver insightful reports and specializes in market sizing, U&A studies, segmentation, brand tracking, product testing, pricing research, brand equity, customer satisfaction, and mystery shopping.

Safi has more than ten years of experience in the research industry, honed at global research companies. He has broad experience spanning multiple methodologies, including brand health tracking, customer satisfaction, segmentation, market sizing estimation, usage and attitude, and retail tracking studies.

Tasia brings a comprehensive understanding of consumers, marketing, and brand, with expertise spanning category exploration, segmentation and positioning studies, communications development, and lifestyle and trend studies. Her knowledge, experience, and passion for continual learning mean that she and her team can provide strategic analysis and actionable recommendations to our clients.

Fitri leads our business development team, bringing over 18 years of experience. Fitri is focused on understanding our clients’ needs and drawing on her tremendous sector and methodological expertise to design the best solution.

Dadang has the experience of more than ten years as a researcher in the brand and communication areas.  His expertise ranges from U&A, Innovation and Product Development, Segmentation, Pricing study, and Customer Satisfaction study.

More than ten years of market research experience, enriched by quantitative and qualitative techniques empowered Sebastian as a creative researcher. His passion and broad experience from both research agencies and client-side have widened his exposure to multiple fields in market research, ranging from concept and product tests, U&A, segmentation, market sizing, and pricing.