Brand and advertising research.

Unlock insight to power brand growth. Leverage our tried-and-tested methodologies that provide you with
predictive consumer feedback while developing advertising and innovations.

Brand and advertising research

From campaign ideation to creative evaluation and brand impact, we’ll work with you to maximise your marketing spend at every step of the process.

 

We work with brands to help enhance their marketing and advertising efforts and assess this impact through brand studies.

By getting closer to the needs and attitudes of consumers, we’re able to identify the core human truths and big ideas that fuel great content and marketing strategies.

Whether you’re about to start a new campaign, testing new concept areas, evaluating final ad stimulus and copy, or understanding the impact of your campaigns, we’re on hand to help you get the most out of your marketing.

Revolutionize your approach to crafting effective advertising and products consistently. Harness the power of consumer insights at every stage, empowering your teams to excel and ensuring marketers always maintain a consumer-centric perspective.

Through our brand and advertising research services, we equip you with the tools and knowledge needed to revolutionize your approach.

With our ad testing and insights, your marketers and brand managers will always maintain a consumer-centric perspective, ensuring that your advertising and product development efforts consistently hit the mark.

Partner with us and unlock the full potential of your marketing and advertising efforts. Together, we’ll uncover the insights to propel your brand to new heights of success.

 

While we span the globe, we're all about one-to-one connections.

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
ambient shopping
Blog

The Shopper Who Never Meant to Shop.

You’re watching a livestream. A pair of sneakers flash on screen, not as a hard sell, but as part of the host’s outfit. Before the segment ends, you’ve clicked, carted, and checked out, without ever intending to shop. This is ambient shopping. In 2025, 69% of consumers report making purchases while doing something else: scrolling […]

Blog

Why Inflation Is Not Stopping Middle-Class Indulgence.

Rising inflation and economic uncertainty were expected to put an end to discretionary spending for middle-income households. Instead, consumers are making room for indulgence. Across the US, UK, and Europe, households earning moderate incomes continue to prioritize non-essential purchases at rates far closer to affluent consumers than economic models predicted. McKinsey’s 2024 Global Consumer Sentiment […]

she-economy
Blog

Why the She-conomy Is Now Driving Global Growth.

Across the world’s fastest-growing consumer markets, one force is reshaping purchasing behavior, product design, and service delivery: women. From Jakarta to Los Angeles, women are no longer a niche segment—they’re central to growth itself. In the US and UK, they already influence over three-quarters of consumer spending. In Asia, their economic clout is rising even […]

sustainability-trends
Blog

When Sustainability Meets the Limits of Consumer Budgets.

In theory, younger consumers should be leading the green economy. Gen Z and millennials routinely rank climate change among their top global concerns, follow sustainability influencers, and expect brands to take a stance on everything from packaging to politics. But in practice, their purchasing behavior last year tells a different story. According to McKinsey, the […]

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