Brand and advertising research.
Unlock insight to power brand growth.
From campaign ideation to creative evaluation and brand impact, we’ll work with you to maximise your marketing spend at every step of the process.
We work with businesses to help enhance their marketing and advertising efforts and to assess the impact of this through brand studies.
By getting closer to the needs and attitudes of consumers, we’re able to identify the core human truths and big ideas that fuel great content and marketing strategies.
Whether you’re about to start on a new campaign, testing new concepts areas, evaluating final ad stimulus and copy or understanding the impact of your campaigns, we’re on hand to help you get the most out of your marketing.
Brand and advertising research
Understand the unmet needs and emotional connection needed to power compelling creative
Ad testing research
Gain feedback in the early stages of creative development to improve ad effectiveness
Determine how effective your campaigns are to better inform your marketing strategy
Discover what drives the value of your brand and how this compares with the competition
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Brands Exposed: What consumers want to see from your marking as they emerge from lockdown
How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.Download the report now
How to conduct online research in Asia – best practice guide
In most countries across Asia, face-to-face has long been the dominant form of market research – and this is likely to be the case for some time to come. But in the wake of COVID-19, we’ve produced a best practice guide to equip our clients with the knowledge and tools to execute online projects successfully.
We’re finalists for Innovation of the Year at the AURA Awards
We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognizes our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.Senior Marketing Executive
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.Head of Insights
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.Sales & Marketing
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.Performance Marketing & Analytics Director