Brand and advertising research.

Unlock insight to power brand growth. Leverage our tried-and-tested methodologies that provide you with
predictive consumer feedback while developing advertising and innovations.

Brand and advertising research

From campaign ideation to creative evaluation and brand impact, we’ll work with you to maximise your marketing spend at every step of the process.


We work with brands to help enhance their marketing and advertising efforts and assess this impact through brand studies.

By getting closer to the needs and attitudes of consumers, we’re able to identify the core human truths and big ideas that fuel great content and marketing strategies.

Whether you’re about to start a new campaign, testing new concept areas, evaluating final ad stimulus and copy, or understanding the impact of your campaigns, we’re on hand to help you get the most out of your marketing.

Revolutionize your approach to crafting effective advertising and products consistently. Harness the power of consumer insights at every stage, empowering your teams to excel and ensuring marketers always maintain a consumer-centric perspective.

Through our brand and advertising research services, we equip you with the tools and knowledge needed to revolutionize your approach.

With our ad testing and insights, your marketers and brand managers will always maintain a consumer-centric perspective, ensuring that your advertising and product development efforts consistently hit the mark.

Partner with us and unlock the full potential of your marketing and advertising efforts. Together, we’ll uncover the insights to propel your brand to new heights of success.


A fresh approach to market research.

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
online research in asia
Free report

How to conduct online research in Asia – best practice guide

In most countries across Asia, face-to-face has long been the dominant form of market research – and this is likely to be the case for some time to come. But in the wake of COVID-19, we’ve produced a best practice guide to equip our clients with the knowledge and tools to execute online projects successfully.


We’re finalists for Innovation of the Year at the AURA Awards

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognizes our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]

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