Agriculture market research.
Building a rich understanding of your customers to inform your future strategy
Cindi Collett
Agriculture Market Research Lead
We help agricultural businesses get closer to their customers so that they can design products and communications that meet their needs.
We have a wealth of expertise in agriculture market research having conducted research with farmers and growers across Europe, the US and Asia. Thanks to our deep sector understanding, we understand how to design studies to secure the participation of these groups and are able to build the rapport needed to uncover rich insights. What’s more, we’re able to reach other audiences in the sector beyond end customers, including dietitians and industry experts, to provide a valuable input to product development.
In our many years’ working in the sector, we’ve helped organizations with a range of challenges. We’ve brought a brand closer to its target audience of cut flower growers. We’ve explored the drivers and barriers to tractor purchases. And we’ve tested a range of agricultural products from farmers’ tools to crop protection products.
Agriculture market research services
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Brand equity
Discover what drives the value of your brand and how this compares with the competition
Campaign effectiveness
Determine how effective your campaigns are to better inform your marketing strategy
Our mission is to raise the impact of research – and we’re delivering
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding program has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Brand Breakthroughs with Analysis
This comprehensive guide explores the critical role brand analysis plays in building successful brands. From understanding brand identity and positioning to leveraging data and insights, it provides marketers with the tools to evaluate brand performance, uncover growth opportunities, and drive long-term success.
Download the guide now
The Shopper Who Never Meant to Shop.
You’re watching a livestream. A pair of sneakers flash on screen, not as a hard sell, but as part of the host’s outfit. Before the segment ends, you’ve clicked, carted, and checked out, without ever intending to shop. This is ambient shopping. In 2025, 69% of consumers report making purchases while doing something else: scrolling […]
Why Inflation Is Not Stopping Middle-Class Indulgence.
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Why the She-conomy Is Now Driving Global Growth.
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When Sustainability Meets the Limits of Consumer Budgets.
In theory, younger consumers should be leading the green economy. Gen Z and millennials routinely rank climate change among their top global concerns, follow sustainability influencers, and expect brands to take a stance on everything from packaging to politics. But in practice, their purchasing behavior last year tells a different story. According to McKinsey, the […]
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Senior Marketing ExecutiveKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchKadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
Customer Intelligence Director
Sales & Marketing
Vital Strategies