Automotive Market Research.

Fuelling model development and growth for automotive brands.

old car THEN.
inside of car with person sat at stearing wheel and GPS NOW.
Flying car NEXT.
Bianca Abulafia Bianca Abulafia Automotive Market Research Lead
We support automotive brands at every stage of the vehicle development cycle, harnessing insight to help clients understand their customers and their model needs.

Our team has worked with some of the biggest names in the industry – and helped them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like early buyer studies.

We’ve future proofed businesses, by helping them understand how to appeal to a new generation of drivers. We’ve developed best-in-class voice assist solutions. And we’ve helped underperforming models reverse the trend in their cycle refresh.

Our Results

Our mission is to raise the impact of research – and we're delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

FAQs

What automotive research services does Kadence offer?
We support automotive brands with customer understanding, concept testing, campaign development and campaign effectiveness research. Our work can inform decisions throughout the vehicle development cycle, from automotive product development and market positioning to customer experience and brand strategy. A study might examine future buyer needs or evaluate an existing model's positioning.
Can you research vehicle owners and prospective buyers?
Yes. We research existing owners and people considering a vehicle purchase. We examine their needs and expectations, including how they make a purchase decision. We can explore brand perceptions, purchase motivations and vehicle preferences. We agree which audience fits your objectives and assess recruitment requirements for the vehicle category, brand and market.
What stops consumers from buying electric vehicles?
Yes. Research explores what encourages or discourages people from considering an electric or plug-in hybrid vehicle. We can compare expectations with the experience of ownership, including charging infrastructure, driving range, cost of ownership and barriers to EV adoption. Kadence has researched real-world plug-in hybrid usage for Mitsubishi.
Does Kadence conduct car clinics and vehicle concept testing?
Yes. We use car clinics and automotive concept testing to explore how potential buyers respond to new vehicle concepts and how well those ideas address their needs. Car clinics allow consumers to evaluate vehicle design, styling, interiors, features and technology, often alongside competing models. Findings can inform which concepts to develop and how to refine their positioning before launch.
Can you compare automotive consumers across countries?
Yes. We combine a consistent research framework with local market and language expertise to compare automotive audiences internationally. We examine which customer needs are shared across markets and where expectations differ, including how people use and choose a vehicle. The findings can help manufacturers adapt vehicle strategies to local needs.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Free Guide

Driving change in the future of mobility

Our latest Automotive Trends Report examines how electrification, AI, and connected ecosystems are transforming the mobility landscape. It highlights five key trends shaping the future of the automotive industry and how brands can adapt to meet evolving consumer expectations.

 

Download the guide now
global automotive trends report
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Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.

General Manager PR -Internal Communications Government Affairs
Mitsubishi

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.

Sales & Marketing
Bridgestone

At Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.


Panasonic – India

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.

Performance Marketing Analytics Director
Treatwell

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions.  The impact of the work is still being felt now, several years later.

Customer Intelligence Director
Wall Street Journal

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