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Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

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Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

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Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
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Blog

Chinese New Year: What does the festive season mean for brands?

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]