We are Kadence International – an award-winning market research agency in China.

你好 – hello from our China office!

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organisations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognised as one of the top market research agencies globally

Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
Carolina Starkhammar Kadence International

Outstanding Young Researcher

Winner

— Marketing Research & Insight Excellence Awards, 2019
Best Training and Development Oppies 2019

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organisations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

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Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
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Blog July 16, 2020

How to conduct online research in China

Online research has taken off at a faster rate in China compared to other Asian countries. Network coverage across the country is good and as one of the first markets to facilitate social media commerce, Chinese consumers tend to be digitally savvy. This, combined with their familiarity with multi-functional apps like WeChat, means there’s real […]

Kadence International Market Research Agency of the Year Singapore