We are Kadence International – an award-winning market research company in Vietnam.
Chúng tôi là Kadence Việt Nam – Xin chào mừng các bạn – welcome!
Our Vietnam office
As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.
From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.
We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.
We are consistently recognised as one of the top market research agencies globally
Market Research Supplier of the Year
Winner— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended— Market Research Society Awards, 2019
Market Research Agency of the Year
Finalist— Agency of the Year Awards, 2020
Best Data Collection (face-to-face)
Finalist— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist— Market Research Society's Operations Awards, 2019
Outstanding Young Researcher
Winner— Marketing Research & Insight Excellence Awards, 2019
Best Training and Development
Highly Commended— Market Research Society's Operations Awards, 2019
Meet Our Senior Team
Kengo KurokawaSpecialist sectors Technology Current location Vietnam
Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side as a marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.
Tuan PhamSpecialist sectors Retail, Technology, Automotive, FMCG Current location Vietnam
Tuan is one of the pioneers who helped to build the online market research culture in Vietnam. He is a specialist in data management and analysis, using his skills to identifying key trends and insights.
Dam Mai NganSpecialist sectors Food & Beverage, FMCG, Technology Current location Vietnam
Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.See all vacancies
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.Download the guide now
How to conduct online research in Vietnam
In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]
Kadence wins Market Research Supplier of the Year and Outstanding Young Researcher
We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]