We are Kadence International – an award-winning market research company in Vietnam.

Chúng tôi là Kadence Việt Nam – Xin chào mừng các bạn – welcome!

Kadence Vietnam

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
Carolina Starkhammar Kadence International

Outstanding Young Researcher

Winner

— Marketing Research & Insight Excellence Awards, 2019
Best Training and Development Oppies 2019

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side as a marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Tuan

Tuan Pham

Specialist sectors Retail, Technology, Automotive, FMCG Current location Vietnam

Tuan is one of the pioneers who helped to build the online market research culture in Vietnam. He is a specialist in data management and analysis, using his skills to identifying key trends and insights.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
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Blog July 20, 2020

How to conduct online research in Vietnam

In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]

Kadence International Market Research Agency of the Year Singapore