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Ecommerce market research.

Improving performance for ecommerce brands.

THEN.

NOW.

Woman shopping for a new dress in a futuristic interactive mirror sized screen

NEXT.

Digo Alanda Ecommerce Market Research Lead

We work with local and multinational ecommerce players to help them optimise their sites and grow their businesses through powerful ecommerce market research.

We know that ecommerce businesses have troves of customer data. But this can only get you so far. That’s why our focus is on delivering new news. Through qualitative research, we can understand the motivations behind the behaviours on your site, as well as the unmet needs, to help you to optimise the customer experience. And by going beyond your own data, we can explore perceptions of competitors or new feature ideas, to extend your knowledge and help you stay ahead of the pack.

We’ve worked on a range of projects in the ecommerce space, helping clients with everything from tapping into new product areas to understanding how to increase online purchases on a B2B ecommerce platform.

Our Results

Our mission is to raise the impact of research – and we're delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner
— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist
— Agency of the Year Awards, 2020

Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner
— Marketing Research & Insight Excellence Awards – 2019

Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended
— Market Research Society Awards, 2019

Best Training and Development

Highly Commended
— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist
— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist
— Market Research Society's Operations Awards – 2019

Developing a future-focused digital product strategy for Wall Street Journal

A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.

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Establishing a pan-Asian Financial Health Index for GoBear

A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.

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Demonstrating the value of advertising on the Bloomberg platform

Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.

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Premium home appliances fridge washing machine

Understanding the elements of value driving recommendations for Panasonic

Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.

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FAQs

What can customer research tell us that website analytics cannot?

Website analytics show patterns in what visitors do. E-commerce research examines the needs and concerns behind that behaviour, including what motivates a purchase. It can also include people who do not currently buy from you, which can reveal barriers to conversion and ways to improve the shopping experience.

Why do online shoppers abandon a purchase?

Yes. We explore concerns about product suitability, perceived value, trust and the online purchase experience. Shoppers can explain what they expected and where uncertainty arose, including factors that contribute to shopping cart abandonment or hesitation at checkout. You can then use those findings to decide what to refine and test.

Can you research B2B and B2C e-commerce customers?

Yes. We have experience with consumer e-commerce and B2B platforms. Business purchases may involve different users and approval processes, so we account for those buying requirements in the research. We examine how well the platform supports the customer's task and where the offer or experience needs improvement, including usability, customer expectations and the online buying journey.

Can you test new online shopping features before launch?

Yes. We research customer needs and test responses to new features, service ideas or product categories. You can assess whether an idea is relevant and what might prevent people from using it before deciding what to develop. Findings can help prioritise which changes to develop and test.

How can research support expansion into new e-commerce markets?

Yes. We research what customers need and expect when shopping in a potential market, alongside their perceptions of competitors. Local research can reveal differences your existing customer data may not capture, such as how people judge an unfamiliar retailer. Findings can guide the customer experience and offer in each market.

Free Guide

How to succeed in the streaming wars

The streaming wars are hotting up. But in such a crowded market, how do you thrive? We spoke to consumers across 5 markets where Kadence has offices – the UK, US, Indonesia, the Philippines and Vietnam – to understand what they want from their streaming providers.

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions.  The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

We knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realise our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.
Vice President – Marketing
GoBear

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg

Other sectors we serve

Our market research capabilities extend beyond eCommerce. With more than 30 years of experience in market research, we have a wealth of expertise and in-depth knowledge across various sectors. Whether you’re in retail, tech, healthcare, or food and beverage, Kadence applies the same level of dedication and insight to help you meet your unique objectives.

Why Choose Kadence for Your eCommerce Market Research?

Choosing the right agency for eCommerce market research goes beyond data collection—it’s about gaining deep insights that drive informed decisions and better business outcomes. Whether you’re launching a new product, refining your online store’s positioning, or analysing market trends, Kadence delivers insights that help you stay ahead in the competitive eCommerce landscape.

With more than 30 years of experience in market research, Kadence is a trusted name in the field. We understand the complexities of the eCommerce sector, where consumer expectations, shifting buying behaviours, and market dynamics continually evolve. Our research is designed to provide actionable insights that matter to your business, ensuring you can confidently make decisions that drive growth.

You’ll work directly with experienced researchers who specialise in eCommerce market research. We don’t just provide data; we work closely with you to ensure clarity, alignment, and strategic direction. From day one, we immerse ourselves in your business, understanding your goals and challenges, so you receive not just insights but clear, actionable recommendations.

Customised Research Approaches for eCommerce

At Kadence, we understand that the eCommerce sector is dynamic and fast-moving. Our approach to market research is designed to address the unique challenges of the industry, helping you stay ahead of trends and consumer demands. We focus on delivering actionable insights that provide a clear path forward for your business, no matter your research goals. These methods include:

eCommerce Market Research

eCommerce market research provides a comprehensive understanding of the trends, behaviours, and competitive landscape in the digital marketplace. Our research methodologies help you gain insights into customer preferences, identify emerging opportunities, and assess market saturation. By leveraging this data, we help you make informed decisions that drive your online business’s success.

Product Research for eCommerce

Knowing which products will resonate with your target audience is critical for online success. Our product research for eCommerce dives into customer needs, preferences, and expectations, guiding you to optimise your product range, improve product features, and enhance your sales. We help you determine what makes a product appealing to online shoppers and ensure it stands out in a competitive market.

Market Research for eCommerce

Our market research for eCommerce goes beyond just consumer insights. We provide a comprehensive analysis of market trends, competitive landscapes, and emerging opportunities. By understanding where the market is heading, you can make informed decisions about pricing, product development, and marketing strategies, ensuring your business stays ahead of the curve.

Consumer Behaviour Analysis

Understanding consumer behaviour is the cornerstone of effective eCommerce strategy. We analyse how online shoppers make purchasing decisions, what influences brand loyalty, and how external factors like seasonality or social trends affect buying habits. This data helps shape product offerings, personalise marketing campaigns, and improve customer retention efforts.

Competitor Analysis and Benchmarking

In a competitive eCommerce environment, knowing your competition is crucial. Our research includes in-depth competitor analysis to help you assess your position in the market. We benchmark your performance against key competitors, identify gaps in your product offerings, and highlight areas where you can gain an edge.

Conversion Rate Optimisation (CRO) Research

Optimising your website for conversions is essential in eCommerce. We conduct research into how your website’s design, functionality, and content influence user decisions. Through A/B testing, heatmaps, and customer journey analysis, we provide data-driven insights that improve user experience and maximise conversions.

Ready to make smarter decisions for your eCommerce business?

Request a quote today. Let us help you unlock new possibilities and guide your business with valuable eCommerce market research insights. Whether it’s eCommerce market research, product research for eCommerce, or in-depth analysis of your industry, Kadence is here to support your goals.