Market understanding research.

Identify trends and market nuances to position your product or service for success.

Market Understanding

Understanding the wider context of a market is crucial in helping you differentiate your offering and identify new opportunities for your business.

At Kadence International, our methodology for market understanding research delves deep into the foundational aspects of market psychology and behaviour, arming you with the strategic knowledge to optimally position your products and services whilst identifying untapped avenues for innovation. We’re not just about data collection but about establishing a profound understanding of markets.

Our technique starts from a broad perspective, examining overarching trends and behaviours influencing the market. It’s from this macro understanding that we begin to scrutinize the specific nuances and intricacies within your targeted demographic. Along this exploratory journey, we work in collaboration with you, capitalising on your existing insights to deliver fresh perspectives and transformative revelations.

Our approach to market understanding research is designed to provide a deep foundational understanding of how markets think and act so that you can understand the most relevant way to position your products and services and find a whitespace for innovation.

We approach market understanding research by looking at the wider spheres of influence on a market, taking a macro understanding of trends and behaviours before zooming in on specific nuances within your desired target audience. We partner with you throughout to ensure we build on your existing knowledge to deliver new news.

Our commitment to this holistic research methodology ensures that we deliver insights that are not only expansive and enlightening but also pragmatically applicable to your brand’s strategy and future growth.

To inform market understanding research, we bring together insight from a diverse range of sources: consumers, subject matter experts, and secondary research materials – including your own past learnings and established cultural norms. This approach allows us to combine broad contextual learnings with targeted findings that we can workshop into detailed action plans with your team.

The impact market understanding research can have on your business:

Develop a rich macro understanding of a market to inform your strategy

By understanding the lifestyle, needs and wants, attitudes and cultural context of your target audience, we can provide a clear list of tangible actions based upon market observations.

Find whitespace for innovation

By helping you understand the trends at play, we can identify new opportunities for innovation within your market.

Design effective marketing strategies

We help you find ways to sharpen your marketing collateral to appeal to a desired audience – building upon cultural insights.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2

Reimagining the post-COVID future – hypothesizing new normals

Lots of ink has been spilled on various reports and news stories about this pandemic. From its early days in China to its devastating death tolls globally as it spreads to how some markets like Germany and South Korea are slowly opening up their markets to re-establish ‘life as normal’, there has certainly been no […]

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