Knowledge hub

Imagine this: you browse vacation deals, and within minutes, ads for flights and hotels follow you across every app and website. Convenient? Maybe. Creepy? Absolutely. This is the paradox of marketing personalisation. Research from Epsilon revealed that 80% of consumers are more likely to purchase when brands offer tailored experiences. Yet, Gartner warned that over […]

Customisation has been the buzzword for product teams for years. But no amount of data will make a creative team in New York relatable to consumers in Tokyo, or a product crafted for Parisians resonate deeply with shoppers in Bangkok. If global brands truly aim to be customer-centric, they must go beyond superficial adaptations and […]

The US Food and Drug Administration (FDA) has announced sweeping changes to how nutritional information is displayed on packaged foods. Under a rule proposed on January 14, 2025, food manufacturers would be required to feature a prominent “Nutrition Info box” on the front of most packages. This new labelling system aims to simplify consumer choices […]

When OpenAI launched ChatGPT Pro, it positioned the $200-per-month premium subscription as an offering for power users. Yet, less than a year later, CEO Sam Altman revealed a surprising reality in a recent interview: the company is losing money on those subscriptions. “Insane thing: we are currently losing money on OpenAI Pro subscriptions! People use […]

Behind the oat milk in your latte lies a billion-dollar revolution. Data is now shaping everything we consume, from coffee beans to compostable cups, as brands race to redefine food for a tech-driven world. Across the globe, food and beverage companies are no longer relying on gut instinct to shape their strategies. Every decision—from flavour […]

The potential ban of TikTok in the United States is more than a policy decision. It’s a reckoning for marketers and content creators who depend on the platform. TikTok’s advertising revenue exceeded $18.5 billion globally in 2024, with approximately $10 billion attributed to the US market alone. For creators, the stakes are even higher; TikTok […]

Picture this: a shopper stands in the cereal aisle, scanning dozens of options. Despite analysing labels and comparing prices, they instinctively reach for the brand tied to their childhood memories. It’s a decision that seems rational but is anything but—it’s driven by emotion. Research shows that up to 95% of purchasing decisions happen subconsciously, heavily […]

In 2024, consumers juggled 12 active subscriptions, ranging from streaming platforms to pet supply deliveries. Once heralded for its convenience, the subscription model now faces a crossroads. Data shows subscription fatigue is growing: cancellations are rising, new sign-ups are slowing, and customers are demanding more flexibility and transparency. With almost every industry embracing the model, […]

For many in Singapore, studying abroad has long symbolised a gateway to success, offering prestige, cross-cultural experiences, and broader career paths. However, as Gen Z begins to dominate the student population, their values and expectations reshape perceptions of overseas education. Driven by economic concerns, digital accessibility, and social responsibility, Gen Z is pushing universities to […]

Japanese pet owners treat their furry companions like family, fueling a booming market for premium accessories, emergency vet services, and more. A new 2024 study by our sister company, Cross Marketing Inc., sheds light on the key trends shaping this sector—and how brands in the pet sector can seize this opportunity. Survey Highlights —Key Findings […]