Knowledge hub

They don’t fit into a neat generational box, yet they are shaping the future of commerce, content, and connectivity. Meet Gen C – Generation Connected, a powerful psychographic group that defies traditional demographics. Unlike millennials, Gen X, or Gen Z, they aren’t defined by birth years but by behaviour: always-on, digitally fluent, and community-driven. For […]

In Brazil’s Cerrado Mineiro region, coffee farmer Marcelo Montanari is redefining what it means to grow coffee in a changing climate. By interplanting native trees with his coffee crops and reducing chemical use, he’s not just nurturing healthier soil – he’s building resilience against the unpredictable swings of climate change. This shift hasn’t gone unnoticed. […]

Streaming is no longer an emerging trend – it has firmly established itself as the dominant mode of entertainment. Yet, how people stream content varies significantly by region and generation. While the US, UK, and Southeast Asia all favour on-demand viewing, regional and demographic nuances are shaping the next phase of the industry. In the […]

Alexa, which stores have the best deals right now?  Once a futuristic notion, this question is now a reality for millions of consumers who rely on voice-activated devices for shopping lists, product recommendations, and more. As conversational AI becomes an integral part of daily life, voice-first commerce is reshaping brand engagement, challenging traditional marketing approaches, […]

Food and beverage giants are scrambling to keep up with shifting consumer demands. Shoppers want healthier ingredients, fair prices – not smaller portions – and full transparency on what they’re buying. With inflation squeezing budgets and a growing backlash against shrinkflation, companies are under pressure to rethink everything from product sizes to formulations or risk […]

Market research is more than a routine step in a business plan; it’s the compass steering companies through shifting consumer behaviours, emerging trends, and competitive pressures. Think of it as both a map outlining the broader landscape and a magnifying glass revealing the subtle details that influence strategic decisions. Whether in the brainstorming sessions of […]

In Tokyo’s famed Tsukiji Market, chefs scrutinise every fish not only for quality but for its entire journey to their cutting board. QR codes are scanned, traceability records examined, and proof of origin demanded. This is no fleeting trend; it’s a direct response to escalating concerns over food safety and sustainability, amplified by recent high-profile […]

In a bustling Berlin supermarket, nestled between aisles of packaged goods and fresh dairy, a small crowd gathers – not around a sale or promotion, but a sleek, glass-walled unit brimming with vibrant green herbs. Shoppers pluck fresh basil and crisp lettuce straight from living shelves, their roots still tangled in nutrient-rich water. This is […]

Brands are under growing pressure to navigate the blurred lines between commerce and politics – a landscape filled with both risks and rewards. Donald Trump’s return to the White House has sharpened political divides in the US and beyond, influencing consumer expectations and corporate strategies. Inflation, geopolitical tensions, and evolving regulations further complicate the equation, […]