Kids market research.

Helping you to understand kids and youth audiences in support of developing your brand

Kids research
Bianca Abulafia Bianca Abulafia Kids Market Research Lead

We help our clients to understand how children and young people are interacting with the world around them, supporting them in the development of new brands and concepts.

Our kids market research team has worked with some of the biggest kids brands across the globe, helping them to understand how tastes are changing, and how their brands can respond.

The challenges kids brands face are broad and varied, and often require bespoke approaches to ensure we meet your objectives. From understanding how kids interact with and play with toys, to how they use stationary, our team of kids market research experts tailor their approach to your market and objectives, and have shared their knowledge of how these tools need to be adapted at conferences across the world.

Our Results

Our mission is to raise the impact of research – and we’re delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year


— Agency of the Year Awards, 2019

Market Research Agency of the Year


— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year


— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)


— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)


— Market Research Society's Operations Awards – 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Free Report

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the report now
Conducting Online Research in Asia 2
Free report

The Definitive Guide to Gen-Z

Generation Z or Zoomers is now the largest generation with more than 2.5 billion. These individuals, born between 1997 and 2009, represent about 30% of the total global population—and it’s predicted that by 2025, Gen Z will make up about 27% of the workforce. Quickly entering the consuming class, Gen Z have a unique set of wants and needs from brands. The 50+ page guide looks at how Gen Z is different from previous generations.

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