Consumer goods market research.

Supporting strategies for successful product launches and portfolio management

Miriam Konz Miriam Konz Consumer Goods Market Research Lead

Launching or refining consumer products is a big endeavour. We support brands with consumer goods market research at every stage of the product development cycle, harnessing insight to help clients understand their customers and prospects to grow market share.

From Unilever to Arla to Mars our consumer goods market research team has worked with some of the world’s biggest names to help them determine the winning concept, identify the right flavour / scent portfolio, uncover category unmet needs and pinpoint key targets.

Our Results

Our mission is to raise the impact of research – and we’re delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Best Training and Development Oppies 2019

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
Carolina Starkhammar Kadence International

Outstanding Young Researcher

Winner

— Marketing Research & Insight Excellence Awards, 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Understanding the Concerned Consumer

From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink?

Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore.

Download the report now
Concerned Consumer
online research in asia
Featured Free report

How to conduct online research in Asia – best practice guide

In most countries across Asia, face-to-face has long been the dominant form of market research – and this is likely to be the case for some time to come. But in the wake of COVID-19, we’ve produced a best practice guide to equip our clients with the knowledge and tools to execute online projects successfully.

Blog_Image
Blog July 20, 2020

What does the future hold for food and beverage?

Over the past few months, COVID-19 has had a significant impact on how we think and behave when it comes to food and beverage (F&B). When lockdowns were implemented in countries around the world, non-essential retailers were closed, dining-in was prohibited, and supply chains were tested. As a result, buying behaviours and attitudes have changed […]

Trusted by

Get in touch to discuss a project with our team

Kadence International Market Research Agency of the Year Singapore