Consumer goods market research.

Supporting strategies for successful product launches and portfolio management.

Woman shopping at supermarket in the 80s/90s THEN.
food delivery person handing order to customer at front door NOW.
person in kitchen with whole foods and digital screen in future NEXT.
Ellie Tehrani Consumer Goods Market Research Lead
Launching or refining consumer products is a big endeavour. We support brands with consumer goods market research at every stage of the product development cycle, harnessing insight to help clients understand their customers and prospects to grow market share. 

From Unilever to Arla to Mars our consumer packaged goods market research team has worked with some of the world’s biggest names to help them determine the winning concept, identify the right flavour / scent portfolio, uncover category unmet needs and pinpoint key targets.

Our Results

Our mission is to raise the impact of research – and we're delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

FAQs

What can consumer goods research help us decide?
Consumer goods research can inform new product development, pricing, packaging and brand strategy. We explore how people choose and use products, from household appliances to consumer packaged goods (CPG), to identify unmet needs and understand what customers value before and after purchase.
Can you test consumer products before launch?
Yes. We test new product concepts and physical products with relevant consumers to understand their appeal and how well they meet customer needs. We also examine usability and the overall product experience. Early research can guide changes to an idea; later testing assesses the developed proposition before market launch.
How can research help set prices for new consumer products?
Pricing research examines consumer willingness to pay and how consumers judge value against the available alternatives. We explore the trade-offs people make between propositions, including product features, benefits and price points. You can use the findings alongside your costs and commercial objectives, with wider market evidence informing the decision.
Can you research how customers use products after purchase?
Yes. We explore how products fit into consumers' lives and where the experience meets or falls short of expectations. Our consumer goods experience includes work with Panasonic across household appliance categories. Findings can inform product improvements, customer experience strategy and customer communications after purchase.
How do consumers see our brand compared with competitors?
Yes. We compare how consumers perceive your brand and relevant alternatives, using measures such as brand awareness, brand associations, purchase consideration and perceived value. We agree the competitors and measures with you. The results show where customers see a difference between brands and where they do not, to inform brand positioning.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Free Guide

Understanding the Concerned Consumer

From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink?

Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore.

Download the report now
Concerned Consumer
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We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.

Senior Marketing Executive
Arla Foods

I have leveraged Kadence’s design and curation services extensively over the last year and continue to be wowed by their speed, agility, and quality of output.  The team helped me turn multiple key presentations and infographics last year into WOW content, helping create compelling stories that were memorable and effective. Probably more than anything, I value their partnership and willingness to help, not just “sell” which is rare in today’s world!

Senior Insights Leader
Mars

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg

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