Podcasts

Ep. 15 – Data Driven Grooming: Manscaped’s Consumer Strategy with Monica Aguilo.

In this episode of The Elusive Consumer, Ellie sits down with Monica Aguilo, a seasoned marketing expert with experience at leading companies like Ford Motor Company, Procter & Gamble, and Nestle. Now spearheading Consumer Insights and Strategy at Manscaped, Monica shares her unique perspective on how data-driven consumer feedback has been a key factor in Manscaped's rapid growth. From shaping product development to building authentic customer relationships, she delves into the importance of listening to consumers and the surprising insights they've gained along the way. This is an insightful conversation on how aligning consumer needs with innovation can drive exponential success.

Podcast-market research

Ep. 14 – The Art and Science of Market Research with Noni McPherson.

In this episode, Ellie sits down with Noni MacPherson, a seasoned expert who has navigated the complexities of consumer insights across various industries. Noni shares her journey from a Latin American studies graduate to becoming a guru in market research, highlighting the transformative power of curiosity and creativity. Discover how Noni leveraged her skills to influence global brands and foster a consumer-centric culture within major corporations.

Ep. 13 – The Emotion of Marketing with Kevin Knight.

In this podcast episode, marketing expert Kevin Knight shares his journey from big tech companies like Google and Microsoft to his current role as CMO at Vita Health. He discusses the evolving landscape of B2B and B2C marketing, the impact of technology on healthcare, and the importance of emotional connections in successful marketing strategies.

Marketing with Empathy

Ep. 12 – Marketing with Empathy with Sandeep Dayal.

Today Ellie is speaking with Sandeep Dayal, Managing Director and Executive Vice President at Cerenti Marketing Group. Join us as Sandeep shares in valuable insights into the evolving landscape of brand management, how startups can navigate their brand strategy and the surprising findings he uncovered during research for his book, Branding Between the Ears.

Ep. 8 – Voices of Visionaries — The Future Festival Edition, Part 2.

We showcased “The Elusive Consumer,” amidst a vibrant festival of visionary professionals and industry mavens at The Future Festival. These recordings titled “Voices of Visionaries” highlight the insights of enterprise leaders like James McLeod from Mind Reader Media, Areizu Azerbai from Trendhunter, Auntie Heitanin from Op Lab, Giselle from Warner Brothers, and Luke Thomas from HP.

Ep. 7 – Voices of Visionaries — The Future Festival Edition, Part 1.

We showcased "The Elusive Consumer," amidst a vibrant festival of visionary professionals and industry mavens at The Future Festival. These recordings titled "Voices of Visionaries" highlight the insights of enterprise leaders like Melissa Austria from GOTSTYLE, Raj Arora from Just Funky, James McLeod from Mind Reader Media, Lakisha C. Brooks, M.S,. M.Ed., CDR, CDP from the International Coaching Federation, Farid Farouq from Dubai World Trade Centre, and Giselle Bowie from Global Research Insights & Analytics FANLab Warner Bros. Entertainment. The discussions revolve around the evolving dynamics between consumers and brands, unveiling critical narratives on brand resilience amidst rapid changes and transforming consumer expectations and behaviors.