Ecommerce market research.

Improving performance for ecommerce brands

Digo Alanda Digo Alanda Ecommerce Market Research Lead

We work with local and multinational ecommerce players to help them optimise their sites and grow their businesses through powerful ecommerce market research.

We know that ecommerce businesses have troves of customer data. But this can only get you so far. That’s why our focus is on delivering new news. Through qualitative research, we can understand the motivations behind the behaviours on your site, as well as the unmet needs, to help you to optimise the customer experience. And by going beyond your own data, we can explore perceptions of competitors or new feature ideas, to extend your knowledge and help you stay ahead of the pack.

We’ve worked on a range of projects in the ecommerce space, helping clients with everything from tapping into new product areas to understanding how to increase online purchases on a B2B ecommerce platform.

Our Results

Our mission is to raise the impact of research – and we’re delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Free Report

How to succeed in the streaming wars

The streaming wars are hotting up. But in such a crowded market, how do you thrive? We spoke to consumers across 5 markets where Kadence has offices – the UK, US, Indonesia, the Philippines and Vietnam – to understand what they want from their streaming providers.

Download the report now
Blog

Can Chipotle Sell Mexican Food to Mexico?

A bold move into familiar territory – will it pay off? Chipotle’s announcement to open its first restaurant in the country, which inspired its menu, raises eyebrows and expectations. Partnering with Latin American restaurant operator Alsea, the US-based chain is entering a market where culinary authenticity isn’t a differentiator; it’s the starting point. For Chipotle, […]

Blog

Taste, Trust, or Trend? Decoding the Plant-Based Milk Movement.

In cafés from Stockholm to Singapore, something curious is happening to the humble latte. The milk has changed – but the meaning of what’s being poured has changed even more. Oat milk, once a fringe choice in vegan corners of Brooklyn and East London, now commands entire refrigerator shelves in mainstream supermarkets. In London alone, […]

Blog

Why Chocolate Sales Are Rising in a Health-Focused World.

Global demand for chocolate is rising, even as consumer concern over sugar, processed foods and wellness reaches new heights. Across the UK, the US, and key Asian markets, confectionery companies are reporting growth not just in premium segments, but also in functional and “better-for-you” formulations once considered niche. The shift reflects a broader recalibration of […]

Blog

Why Technology Buyers Are Saying ‘Not Yet.’

The global tech retail market is slowing. Consumers who once chased every new release are now holding off, thinking harder, and stretching upgrade cycles across devices – from phones to wearables to home tech. What’s changed isn’t just price sensitivity; it’s mindset. The old rhythm of new-for-new’s sake is being replaced by a more deliberate […]

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