Customer satisfaction research.

Optimise customer interactions across different channels to minimise churn rate and grow your business.

Customer satisfaction research

Small improvements in the customer experience can deliver big value for your business. By understanding your customers’ views, you can prioritise the areas to address.

We can help you to map the gap between customers’ expectations and your actual performance throughout the customer journey, helping to identify the priority areas for improvement.

By bringing together qualitative and quantitative methods, we can determine the key focus areas that will deliver most for your business and explore pain points to help you better meet your customers’ needs.

We can also integrate our customer satisfaction research with your CRM, helping you to identify those with high satisfaction and high loyalty, so you can target this lucrative segment.

The impact customer satisfaction research can have on your business:

Generate more from your loyal customers

By linking satisfaction with loyalty, we can help you zone in on the segments that matter most.

Grow your customer base

Improving the customer experience will help you not only to increase repeat business but to leverage brand advocacy to attract new customers.

Improve internal process efficiencies

When you understand what’s important to customers you can revisit business processes, focusing your spend on the elements that have the greatest impact.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Blog July 20, 2020

Communities deliver on consumer craving for connection

Kadence Boston, in partnership with 2020 Research, has been running an online community to understand the impact COVID-19 is having on US consumers. Before we launched this community one month ago, we thought long and hard about whether this was the right thing to do. We didn’t want this research to be perceived as taking advantage […]

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