We are Kadence International – an award-winning market research agency in Japan.
こんにちは – Konnichiwa from our Japan office!
Our Japan office
Kadence International is a leading market research agency in Japan. With our head office in Tokyo, and 3 other offices across the country, we’re able to conduct market research across the length of Japan – from Hokkaido to Okinawa.
We work with companies on full service research projects helping them to understand the Japanese market, build customer understanding and design winning products, services and comms strategies. We can also work with organisations as a fieldwork partner, helping them to reach the right respondents in Japan.
We are consistently recognised as one of the top market research agencies globally
Market Research Supplier of the Year
Winner— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended— Market Research Society Awards, 2019
Market Research Agency of the Year
Finalist— Agency of the Year Awards, 2020
Best Data Collection (face-to-face)
Finalist— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist— Market Research Society's Operations Awards, 2019
Outstanding Young Researcher
Winner— Marketing Research & Insight Excellence Awards, 2019
Best Training and Development
Highly Commended— Market Research Society's Operations Awards, 2019
Meet Our Senior Team
Yoko NitobeSpecialist sectors FMCG, Technology Current location Japan
Yoko is an experienced and inquisitive research director with a history of focusing on identifying new opportunities and space for innovation. She has extensive expertise in interpreting local insights and communicating with international clients looking to understand the Japanese market.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.See all vacancies
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.Download the guide now
How to run workshops that turn insight into action – best practice guide
Insight professionals are coming under ever increasing pressure. As budgets shrink, our industry is being challenged to demonstrate the power that research brings. So how do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? Download our workshops guide.
How to conduct online research in Japan
Market research in Japanhas been transformed by the emergence of online research. While other Asian markets continue to favour more personal, face-to-face techniques, Japanese culture is perfectly suited to this more arms-length approach, especially when it comes to researching conventional, mainstream audiences. Online research means that Japanese consumers don’t have to personally interact with researchers […]