We are Kadence International – an award-winning market research agency in Japan.

こんにちは – Konnichiwa from our Japan office!

Japan Tokyo

Our Japan office

Kadence International  is a leading market research agency in Japan. With our head office in Tokyo, and 3 other offices across the country, we’re able to conduct market research across the length of Japan – from Hokkaido to Okinawa.

We work with companies on full service research projects helping them to understand the Japanese market, build customer understanding and design winning products, services and comms strategies. We can also work with organisations as a fieldwork partner, helping them to reach the right respondents in Japan.

We are consistently recognised as one of the top market research agencies globally

Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
Carolina Starkhammar Kadence International

Outstanding Young Researcher

Winner

— Marketing Research & Insight Excellence Awards, 2019
Best Training and Development Oppies 2019

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Teppei Nishiguchi

Teppei Nishiguchi

Specialist sectors Automotive, Food & Beverage Current location Singapore

As our Japan Desk Manager, Teppei works closely with Japanese clients looking to understand the Asian market as well as global organisations focusing in on the Japanese consumer. Teppei works on qualitative and quantitative projects, bringing his rich understanding to bear to make sure the research and resulting insights reflect Japanese culture. Teppei has strong client management skills and can act as a bridge between international and Japanese teams in global organisations.

Yoko Nitobe

Yoko Nitobe

Specialist sectors FMCG, Technology Current location Japan

Yoko is an experienced and inquisitive research director with a history of focusing on identifying new opportunities and space for innovation. She has extensive expertise in interpreting local insights and communicating with international clients looking to understand the Japanese market.

Reiko Abe

Reiko Abe

Specialist sectors FMCG, Technology Current location Japan
Reiko is an experienced project manager. Drawing on her deep understanding of Japanese culture, national, law and business practice, she executes  fieldwork projects in Japan that meet clients’ needs. 
Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence Indonesia
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog July 16, 2020

How to conduct online research in Japan

Market research in Japanhas been transformed by the emergence of online research. While other Asian markets continue to favour more personal, face-to-face techniques, Japanese culture is perfectly suited to this more arms-length approach, especially when it comes to researching conventional, mainstream audiences. Online research means that Japanese consumers don’t have to personally interact with researchers […]

Kadence International Market Research Agency of the Year Singapore