We are Kadence India – a leading market research agency in India.
Namaste from India office!
Our India office
Kadence International is one of the leading market research agencies in India.
From our head office in the capital, we conduct market research across the North, East, South and West of India. With such wide coverage across the country, we have a culturally diverse team. Between us we speak 12 languages!
We work with brands on full service market research projects, helping them to build their understanding of Indian consumers and the competitive landscape, to succeed in this market. We can also work with organisations as a fieldwork partner, helping them to reach and research respondents across India.
We are consistently recognised as one of the top market research agencies globally
Market Research Supplier of the Year
Winner— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended— Market Research Society Awards, 2019
Market Research Agency of the Year
Finalist— Agency of the Year Awards, 2020
Best Data Collection (face-to-face)
Finalist— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist— Market Research Society's Operations Awards, 2019
Outstanding Young Researcher
Winner— Marketing Research & Insight Excellence Awards, 2019
Best Training and Development
Highly Commended— Market Research Society's Operations Awards, 2019
Meet Our Senior Team
Aman MakkarSpecialist sectors Automotive, Media Current location India
Aman is an industry veteran with more than 35 years of experience, helping our clients conduct market research in India from our inception to the present day. He believes in ensuring a heightened level of service and forging long term client relationships. In his long and illustrious career, he has worked on projects spanning a range of sectors with renowned clients. Aman is passionate about innovation and has played an instrumental role in bringing newer technologies in data collection to our clients.
Sarvjeet PanesarSpecialist sectors Automotive, Telco Current location India
Sarvjeet has worked in the market research industry for over 2 decades, having grown the business in India from its beginnings as we’ve expanded to support our clients in understanding this dynamic market. Sarvjeet has a multi-disciplinary role and is passionate empowering our team to deliver outstanding service for our clients.
Sandeep KaulSpecialist sectors Automotive, Technology, FMCG Current location India
Sandeep is passionate about understanding consumer behaviour, and helping brands understand the trends and shifts in consumers’ needs and expectations as they look towards the future. Sandeep has a wide range of research experience across sectors, brands and the product life cycle including product and concept evaluation, ad evaluation and pre and post launch evaluation.
Tulika SheelSpecialist sectors B2B Current location India
|As a B2B expert, Tulika takes joy in providing consultative and advisory services in market entry and growth strategies, along with other tactical areas of investments and solution related insights. She develops and delivers objective insights, advice and solutions that clients need to advance their business-critical tasks, helping them gain a competitive edge|
Naresh BhatiaSpecialist sectors Fieldwork services across sectors Current location India
Naresh has more than 35 years of experience in fieldwork advisory services. He is trusted by clients to help them with their fieldwork needs, guiding clients at every step of the process with practical advice as well as innovative solutions.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.See all vacancies
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.Download the guide now
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Insight professionals are coming under ever increasing pressure. As budgets shrink, our industry is being challenged to demonstrate the power that research brings. So how do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? Download our workshops guide.
How to conduct online research in India
Tulika Sheel, Associate Vice President Varun Sahai, Associate Vice President Sandeep Kaul, Insights Lead In India, online only accounts for a small share of the market research market. The overwhelming majority of market research projects here take place face-to-face. But the COVID-19 crisis has resulted in brands beginning to consider online options. The dominance of face-to-face market research […]