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Media market research.

Building a deeper understanding of your audiences, and how to grow them further.

THEN.

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NOW.

NEXT.

Bianca Abulafia Media Market Research Lead

We help our clients to understand how audiences are interacting with media brands and the value of the content they are consuming. We support our clients not only in understanding current customer needs, but also how to grow audiences further.

From Bloomberg to the Wall Street Journal our team has worked with some of the biggest media brands across the globe, helping them to build a deeper understanding of how to maximise the commercial value of their content, and to build deep and lasting relationships with audiences.

Our team of media experts have supported clients with a range of different challenges: from broadening the portfolio of platforms on offer, to testing audience appetite for new content and pricing structures.

Our Results

Our mission is to raise the impact of research – and we're delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner
— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist
— Agency of the Year Awards, 2020

Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner
— Marketing Research & Insight Excellence Awards – 2019

Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended
— Market Research Society Awards, 2019

Best Training and Development

Highly Commended
— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist
— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist
— Market Research Society's Operations Awards – 2019

Developing a future-focused digital product strategy for Wall Street Journal

A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.

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Understanding the shift in business decision makers’ priorities as they enter a new normal with Bloomberg

Creating compelling content for Bloomberg to help its readers understand how their peers are responding to the pandemic.

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Demonstrating the value of advertising on the Bloomberg platform

Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.

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FAQs

What research can Kadence conduct for media companies?

We help media brands understand their current audiences and assess opportunities to reach new ones. We also evaluate media content, platforms and service propositions. Findings can inform audience research and segmentation, platform development, pricing and campaigns.

Can you test new content and subscription offers?

Yes. We explore what audiences want from content, platforms and subscriptions. We examine the benefits they value and what might discourage them from choosing an offer. Our media experience includes content testing, subscription research and testing new pricing structures.

How can research help us understand our media audiences?

Yes. We examine how needs and media use differ between audience groups, including what motivates their choices. This gives you a clearer view of who your brand serves and where there may be opportunities to grow. Media audience segmentation can combine qualitative research with quantitative measurement to understand audience behaviour, preferences and engagement across platforms.

Can you measure the value our platform offers advertisers?

Yes. We can investigate audience perceptions and responses to advertising to help assess the value a media platform offers brands. Our experience includes research for Bloomberg on advertising value. The findings can support how media owners communicate their advertising proposition.

Can you compare media audiences across countries?

Yes. We research how media habits and content expectations differ between countries, alongside willingness to pay. Local language and market expertise help you assess which parts of an offer suit several markets and which may need to change. This can reveal differences in consumption and subscription preferences.

Free Guide

Discover the Future of Entertainment

explores the transformative shifts in media consumption, from streaming to gaming. It highlights trends like subscription fatigue, the rise of all-in-one platforms, and the impact of cultural content. Discover how entertainment is evolving in response to global consumer behavior and technological innovation.

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions.  The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery