Usage and attitude surveys.

Gain a snapshot of the market from your consumers’ viewpoint by understanding what they think about your products and services and how they use them.

Usage and attitude studies

Looking for new product development inspiration, want to understand how to better compete in the market or where your next campaign messaging should focus?

Our usage and attitude studies can help provide an objective view from the consumer’s perspective.

Our usage and attitudes studies help you step into your consumers’ shoes to gain a more objective understanding of the category and your place within it. We provide the wide-angle lens to help you see further, allowing you to define what your brand stands for and to identify future opportunities.

Tailored to your needs, we can help you understand the distinguishing characteristics of your brand, the different segments that exist or the most important needs of the category. All of our usage and attitudes studies are designed around what’s next in your brand’s roadmap – be that looking to launch in a new market, ideate a new marketing campaign or fuel future product development.

The impact usage and attitude studies can have on your business:

Identify consumer needs that you can capitalise on through NPD and marketing

We give you an unfiltered, objective understanding of consumers needs and barriers in the category, allowing you to better meet what your customers are looking for through new product development, comms strategy and messaging.

Placing your brand in a competitive context

We can use different techniques to contextualize your brand versus the competition. By plotting you on a map, we can help you navigate the way forward to where you want to – closing in on the competition, advancing your lead or differentiating your position.

Diagnose the strength of your brand’s health to inform future strategy

We can identify where your brand is strongest, and where attention is needed, so you know where to place the emphasis in your brand building plans.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Blog July 20, 2020

Communities deliver on consumer craving for connection

Kadence Boston, in partnership with 2020 Research, has been running an online community to understand the impact COVID-19 is having on US consumers. Before we launched this community one month ago, we thought long and hard about whether this was the right thing to do. We didn’t want this research to be perceived as taking advantage […]

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