Market research in Asia – our capabilities.
From Singapore to Shanghai, Medan to Manila, we are the go-to partner for market research in Asia
We help brands conduct market research in Asia, setting them up for success in the region. We can work with businesses as a fieldwork partner, helping them to reach the right respondents across key Asian markets. We also conduct full-service market research projects that allow brands within Asia and regional entities to deepen their understanding of consumers, launch standout products and develop effective marketing campaigns.
We’ve had an established presence across Asia for more than 15 years and have partnered with brands on a range of challenges. We’ve helped Dentsu Aegis understand the priorities of marketers across the region. We’ve partnered with Bloomberg to deepen their understanding of the impact COVID-19 has had on business decision makers across Asia. And we’ve helped local brand, GoBear, understand attitudes and behaviours with regards to personal finance in key Asian markets.
We have offices in 8 countries across Asia, giving us coverage to tackle fieldwork-heavy studies in multiple markets. But we’re also agile and collaborative in our operations, ensuring you will get both breadth and depth of insights for pan-Asian research.
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
How diverse is Asia culturally?
The short answer is that Asia is incredibly rich and nuanced from a cultural standpoint: the multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. That said, though, the ‘urban Asia’ experience is similar to some extent, and popular culture does form the basis to link up a couple of the Asian markets, so there can be ways to seek out common threads amidst the vibrancy of difference.
Do I need to do all my research in local / vernacular languages?
As a rule yes, and with a range of languages in-house, this is something we can provide. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question. That said, it is possible to carry out research in English in some markets (e.g. Singapore, India, Philippines), depending on the subject matter and education level of the respondents we want to reach.
For large Asian markets like China and India, how many cities do we need to cover with our research?
We recommend at least a combination of 1st tier and 2nd tier cities, as well as 3rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.Download the guide now