Financial services market research.

Helping financial services brands to develop customer-focused products, services and strategies

Financial services
Derek Goh Derek Goh Financial Services Market Research Lead

We support financial services providers with market research to help them understand customer needs and assess the commercial viability of new products and services – for both B2C and B2B audiences.

Our team has worked with some of the biggest names in the industry – helping them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like customer satisfaction.

Our approach to financial services market research is designed to provide both breadth and depth of insights. In this way, we can help organisations truly understand the potential of their go-to-market offerings and diagnose how these can be improved to increase their market acquisition and retention potential.

Our Results

Our mission is to raise the impact of research – and we’re delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year


— Agency of the Year Awards, 2019

Market Research Agency of the Year


— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year


— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)


— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)


— Market Research Society's Operations Awards – 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Free Report

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the report now
Conducting Online Research in Asia 2

What does the future of retail finance look like?

The economic impact of the COVID-19 pandemic in various markets has been undeniable. Some sectors like travel and hospitality have been hard-hit, while physical retail has suffered badly too due to social distancing and lockdown measures. Workers in these industries are affected as well, with their livelihoods threatened by uncertainty and instability. Within this context, […]


5 must-have principles for any customer experience strategy

How do you create customer delight? Our latest research sought to explore what matters to customers in 11 markets which match our international footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. As part of the research, we uncovered 5 must-have principles for any global customer experience […]

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