Derek’s expertise in qualitative research is coupled with his perceptive capabilities to get to the heart of a business issue, quickly determining how consumer insights can help companies thrive against their competitors. His perspectives on Asian consumers have allowed clients to glean an in-depth understanding of their wants and needs, ensuring the relevance and interest of their products and services in-market.  

As Operations Director, Nikitha is proficient in project processes and brings efficiency for smooth project execution. Managing quantitative large complex and qualitative multi-market studies highlights her expertise. Vendor management and ensuring the right cost is her forte. Her extensive experience managing multi-method studies helps her foresee the challenges, increases client service standards, and enforces high-quality deliverables. Nikitha has contributed to aligning the right processes and improving ways of working.

Having over two decades of experience in qualitative research, Shirley is a true expert in the field. Originally hailing from the Netherlands, she recently embarked on a new chapter in Singapore, pursuing her career as a qualitative specialist. Shirley relishes the challenge of tackling complex research issues and uncovering the rich human stories that lie beneath the surface of the data. She approaches each study with a wealth of knowledge and a keen eye for detail to uncover the insights that matter most. Shirley’s authentic curiosity about people and strong desire for knowledge drives her dedication to foster collaboration with organisations. She is focused on providing valuable insights that support their business objectives.

Maxine is a seasoned consumer insights consultant with a specialisation in brand strategy and communications. Since embarking on the research journey 15 years ago, she has been privileged to collaborate with brilliant minds from diverse global and regional clientele, acquiring invaluable wisdom that has shaped and enriched her professional repertoire. Maxine’s passion for storytelling with data allows her to transform research findings into captivating narratives, making the insights more meaningful, memorable, and actionable.