We are Kadence International – an award-winning market research agency in Singapore.
Hello from our Singapore office!
Our Singapore office
Kadence International is a leading market research agency in Singapore.
From our base here, we conduct market research in Singapore, within South East Asia and across Asia and Australia too. We partner with brands on full service market research projects helping them get closer to customers across these regions and develop products, services and marketing strategies that really land. We can also work with organisations as a fieldwork partner, providing access to respondents across Asia.
As the regional hub, our team reflects our cross-geography sensibilities. In the office we have more than 8 nationalities in our team!
In the past 2 years, we've been recognised as the best market research agency in Singapore and the best consultant
Market Research Supplier of the Year
Winner— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended— Market Research Society Awards, 2019
Market Research Agency of the Year
Finalist— Agency of the Year Awards, 2020
Best Data Collection (face-to-face)
Finalist— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist— Market Research Society's Operations Awards, 2019
Outstanding Young Researcher
Winner— Marketing Research & Insight Excellence Awards, 2019
Consultant of the Year
Winner— Agency of the Year Awards, 2020
Best Training and Development
Highly Commended— Market Research Society's Operations Awards, 2019
Meet Our Senior Team
Phil SteggalsSpecialist sectors Media, Tech, Telco Current location Singapore
Phil is passionate about helping brands activate insight and use it as a tool to drive business growth.
An expert on running workshops, he’s worked with a wide variety of brands to help them translate insight into new product launches and new business ventures.
He’s even written a book on the topic – Nobody Wants A Hammer – to empower teams put the consumer voice front and centre in the innovation process.
Patrick YoungSpecialist sectors Media, Alcohol, Travel Current location Singapore
Patrick has over 14 years of international client experience under his belt, delivering qualitative & quantitative projects and insight workshops in Europe, Africa, Australia and Asia. This has given him a unique understanding of different markets, people and brands, which he uses to fuel his strategic thinking for clients. Patrick has authored a range of papers and lectures on the importance of creativity, psychology and storytelling in business, and co-wrote Nobody Wants a Hammer, a book on how to make the most of insight-led workshops.
Derek GohSpecialist sectors Financial Services, Technology, Education, Tourism Current location Singapore
Derek’s expertise in qualitative research is coupled with his perceptive capabilities to get to the heart of a business issue, quickly determining how consumer insights can help companies thrive against their competitors. His perspectives on Asian consumers have allowed clients to glean an in-depth understanding of their wants and needs, ensuring the relevance and interest of their products and services in-market.
Gracie IgayaSpecialist sectors Government, Education, FMCG Current location Singapore
Gracie has extensive experience in building relationships with clients and working with project teams across Asia. Drawing on her excellent grasp of quantitative techniques, she works collaboratively with clients to deliver data driven insights. Gracie’s work across the region has given her an appreciation and understanding of different cultural nuances and ways of working. Gracie has overseen many high-profile government studies including issues related to education, health, employment and youth issues.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.See all vacancies
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.Download the guide now
Kadence awarded Consultant of the Year at Marketing Interactive’s Agency of the Year Awards
We are delighted to announce that Kadence International has been awarded Consultant of the Year at Marketing Interactive’s Agency of the Year Awards in Singapore. The judges recognised our ability to support our clients in a difficult year by adopting a more consultative approach to research. This has included helping clients to: Embrace digital methodologies […]
How to conduct online research in Singapore
I’ve been a market researcher for more than 15 years, during which I’ve done countless projects conducted through online and offline methodologies, both in Singapore, and across Asia. It’s a common research cliché to say that ‘one size fits all’ does not apply in Asia, and that the only unifying factor across all Asian markets […]