Advertising market research.

Optimising your campaigns through powerful market research.

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People surrounded by digital advertising boards in the future NEXT.
AshAwasthi Ash Awasthi Advertising Agency Market Research Lead
We work with advertising agencies to help them maximise the impact of their campaigns.

By marrying our expertise in market research with your creative capabilities, we can help you develop ads that cut through and deliver value for your clients. We can support you at the start of the process, unearthing the core human truths needed to inspire great creative. We can also test ads prior to launch, helping to refine campaigns so that they resonate with your client’s target audience and deliver against their objectives. Finally, post launch, we can help in evaluating overall ad performance, pinpointing opportunities for your clients to increase the impact of their marketing spend.

Our experience in this space is vast. We’ve helped ad agencies get closer to their target audiences and test ads across multiple markets – and with various audiences – from farmers to vets to investors.

Our Results

Our mission is to raise the impact of research – and we're delivering

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Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
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Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
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Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
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Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
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Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
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Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
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Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

FAQs

What advertising research services does Kadence offer?

We support advertising agencies with audience research, campaign development, ad testing and campaign effectiveness research. Our work can inform the initial creative brief, assess advertising concepts before launch, or evaluate advertising campaign performance once a campaign is in market.

Can Kadence test ads before a campaign launches?

Yes. We test creative concepts and pre-launch ads with the intended audience. We assess whether the advertising message is clear and relevant, how people associate it with the brand, and how they respond. The findings help you decide which creative concepts to develop before launch.

How do you measure advertising campaign effectiveness?

Campaign effectiveness research examines how advertising influences brand awareness, perceptions and purchase consideration. We assess whether people take away the intended message and compare responses between audience groups. The findings show where a campaign may need refinement.

Can you research hard-to-reach advertising audiences?

Yes. Our advertising research experience includes consumer audiences and hard-to-reach specialist audiences such as farmers, veterinarians and investors. We define the target audience with you and assess recruitment requirements before the study, so it reflects the people your client's advertising campaign needs to reach.

Can Kadence test advertising across different countries?

Yes. We conduct advertising research and cross-market ad testing with local language expertise and market context. We use a consistent research framework to support comparison across countries. Local teams help explain cultural differences in how people interpret creative ideas and brand messages.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Free Guide

Brand Breakthroughs with analysis

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We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.

General Manager PR -Internal Communications & Government Affairs
Mitsubishi

We knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realise our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.

Vice President – Marketing
GoBear

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