Brand equity.

Discover what drives the value of your brand and how this compares with the competition.

Brand Equity

The connection your brand has with consumers can be your greatest asset. Identifying the opportunities to strengthen this connection will allow you to deliver continued brand growth.

Our brand equity studies are designed to help you understand consumers’ connection with your brand, the needs and drivers of the category and where your brand sits in its competitive set.

We partner with you from the get-go. By collaborating with your stakeholders throughout the process, we can design brand equity solutions that add value to your business – founded on strategic thinking and high-quality analysis rather than one-size-fits-all black-box thinking.

Working with our in-house data scientists, we create bespoke brand equity models tailored to you, your brand and your stakeholders. Pairing this with qualitative research, we can understand the different facets of your brand equity and identify ways to strengthen this further.

Alongside our analytical approach, we also understand the importance of emotional and psychological factors that contribute to the strength of your brand equity. Delving into consumer perceptions, we tap into the emotional bonds that consumers form with your brand. We assess your brand’s personality, values, and the extent to which these resonate with your target audience. When combined with our quantitative data, this qualitative understanding provides a multi-dimensional view of your brand equity, enabling you to create a strong, authentic, and appealing brand narrative.

We also explore the potential future trajectories for your brand. By examining emerging trends and consumer attitudes, and behaviour shifts, we can project possible paths for your brand and help you navigate potential opportunities and threats. With this future-focused perspective, you can stay ahead of the curve, ensuring your brand remains relevant and competitive in an ever-changing marketplace. When you partner with us, you get a holistic understanding of your brand’s current equity and a forward-looking strategy to grow and strengthen it.

The impact this research can have on your business:

Drive a stronger connection

By gaining a rich understanding of the connection you have with consumers, you can plan and plot future growth for the brand to enhance and cement this relationship.

Develop a sense of differentiation

By mapping the competitors in your market, we can identify the opportunities and areas you can leverage to ensure you’re seen as relevant yet differentiated to the competitive set.

Gain powerful competitive understanding

Our brand equity studies allow you to explore your competitors in detail, helping you build an understanding of their different strengths so you can better tailor your future marketing and brand plans.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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How to conduct online research in China

Online research has taken off at a faster rate in China compared to other Asian countries. Network coverage across the country is good and as one of the first markets to facilitate social media commerce, Chinese consumers tend to be digitally savvy. This, combined with their familiarity with multi-functional apps like WeChat, means there’s real […]

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