Brand equity.
Discover what drives the value of your brand and how this compares with the competition.
The connection your brand has with consumers can be your greatest asset. Identifying the opportunities to strengthen this connection will allow you to deliver continued brand growth.
Our brand equity studies are designed to help you understand the connection that consumers have with your brand, the needs and drivers of the category and where your brand sits in its competitive set.
We partner with you from the get-go. By collaborating with your stakeholders throughout the process, we can design brand equity solutions that really add value to your business – founded on strategic thinking and high-quality analysis, rather than one-size-fits-all black box thinking.
Working with our own in-house data scientists, we create bespoke brand equity models that are tailored to you, your brand and your stakeholders. By pairing this with qualitative research, we can understand in detail the different facets of your brand equity and identify ways to further strengthen this.
The impact this research can have on your business:
Drive a stronger connection
By gaining a rich understanding of the connection you have with consumers, you can plan and plot future growth for the brand to enhance and cement this relationship.
Develop a sense of differentiation
By mapping the competitors in your market, we can identify the opportunities and areas you can leverage to ensure you’re seen as relevant yet differentiated to the competitive set.
Gain powerful competitive understanding
Our brand equity studies allow you to explore your competitors in detail, helping you build an understanding of their different strengths so you can better tailor your future marketing and brand plans.
Our customers
View all case studies
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
Why Chocolate Sales Are Rising in a Health-Focused World.
Global demand for chocolate is rising, even as consumer concern over sugar, processed foods and wellness reaches new heights. Across the UK, the US, and key Asian markets, confectionery companies are reporting growth not just in premium segments, but also in functional and “better-for-you” formulations once considered niche. The shift reflects a broader recalibration of […]
Why Tech Buyers Are Saying ‘Not Yet.’
The global tech retail market is slowing. Consumers who once chased every new release are now holding off, thinking harder, and stretching upgrade cycles across devices – from phones to wearables to home tech. What’s changed isn’t just price sensitivity; it’s mindset. The old rhythm of new-for-new’s sake is being replaced by a more deliberate […]
Pets Take Priority as Households Pull Back Elsewhere.
As households pull back on travel, fashion, and tech upgrades, one category remains oddly resilient: pet care. UK pet spending rose by 3.2% in volume in Q1 2024, even as overall consumer goods slowed. In the US, Chewy’s latest earnings show revenue up 5.6% year over year. Globally, this category isn’t just weathering economic pressure […]
How a Roof Color Turned Into a Masterclass in Consumer Psychology.
I live in Tornado Alley, which means a roof isn’t just a roof – it’s armor. So when I found out mine needed replacing, I didn’t hesitate. I reviewed quotes, selected a company, signed the contract. All the hard stuff, I thought, was behind me. Then came the question: what color? It felt like it […]
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Vital Strategies
Customer Intelligence Director