Brand equity.

Discover what drives the value of your brand and how this compares with the competition.

Brand Equity

The connection your brand has with consumers can be your greatest asset. Identifying the opportunities to strengthen this connection will allow you to deliver continued brand growth.

Our brand equity studies are designed to help you understand the connection that consumers have with your brand, the needs and drivers of the category and where your brand sits in its competitive set.

We partner with you from the get-go. By collaborating with your stakeholders throughout the process, we can design brand equity solutions that really add value to your business – founded on strategic thinking and high-quality analysis, rather than one-size-fits-all black box thinking.

Working with our own in-house data scientists, we create bespoke brand equity models that are tailored to you, your brand and your stakeholders. By pairing this with qualitative research, we can understand in detail the different facets of your brand equity and identify ways to further strengthen this.

The impact this research can have on your business:

Drive a stronger connection

By gaining a rich understanding of the connection you have with consumers, you can plan and plot future growth for the brand to enhance and cement this relationship.

Develop a sense of differentiation

By mapping the competitors in your market, we can identify the opportunities and areas you can leverage to ensure you’re seen as relevant yet differentiated to the competitive set.

Gain powerful competitive understanding

Our brand equity studies allow you to explore your competitors in detail, helping you build an understanding of their different strengths so you can better tailor your future marketing and brand plans.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2
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Blog June 9, 2021

We’re finalists for Innovation of the Year at the AURA Awards

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognizes our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]

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Kadence International Market Research Agency of the Year Singapore