Our Singapore office

Kadence International is a leading market research agency in Singapore.

From our base here, we conduct market research in Singapore, within South East Asia and across Asia and Australia too. We partner with brands on full service market research projects helping them get closer to customers across these regions and develop products, services and marketing strategies that really land. We can also work with organizations as a fieldwork partner, providing access to respondents across Asia.

As the regional hub, our team reflects our cross-geography sensibilities. In the office we have more than 8 nationalities in our team!

In the past 2 years, we've been recognized as the best market research agency in Singapore and the best consultant

AURA Innovation of the Year award

Innovation of the Year


— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year


— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year


— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year


— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year


— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)


— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)


— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team


Derek Goh

Specialist sectors Financial Services, Technology, Education, Tourism Current location Singapore

Derek’s expertise in qualitative research is coupled with his perceptive capabilities to get to the heart of a business issue, quickly determining how consumer insights can help companies thrive against their competitors. His perspectives on Asian consumers have allowed clients to glean an in-depth understanding of their wants and needs, ensuring the relevance and interest of their products and services in-market.  


Nikitha Rathna

Specialist sectors sectors FMCG, Government, Technology, Education Current location Singapore

As Operations Director, Nikitha is proficient in project processes and brings efficiency for smooth project execution. Managing quantitative large complex and qualitative multi-market studies highlights her expertise. Vendor management and ensuring the right cost is her forte. Her extensive experience managing multi-method studies helps her foresee the challenges, increases client service standards, and enforces high-quality deliverables. Nikitha has contributed to aligning the right processes and improving ways of working.


Juliet Warnock

Specialist sectors FMCG, Banking, E-Commerce, Automotive Current location Singapore

Juliet specialises in quantitative research, working across multiple domains, including brand strategy, brand lift, creative development, U&A, brand tracking, and campaign evaluations. She has a strong background in analysis and storytelling, bringing insightful, actionable, and attainable recommendations across all projects. Juliet has led regional projects across a broad range of industries, including FMCG, Banking, Aviation, eCommerce, Pharmaceuticals, and Automotive.


Shirley Wong

Specialist sectors FMCG, Banking, Healthcare, Automotive Current location Singapore

Having over two decades of experience in qualitative research, Shirley is a true expert in the field. Originally hailing from the Netherlands, she recently embarked on a new chapter in Singapore, pursuing her career as a qualitative specialist. Shirley relishes the challenge of tackling complex research issues and uncovering the rich human stories that lie beneath the surface of the data. She approaches each study with a wealth of knowledge and a keen eye for detail to uncover the insights that matter most. Shirley’s authentic curiosity about people and strong desire for knowledge drives her dedication to foster collaboration with organizations. She is focused on providing valuable insights that support their business objectives.


Maxine Yap

Specialist sectors FMCG, Tourism, Finances Current location Singapore

Maxine is a seasoned consumer insights consultant with a specialization in brand strategy and communications. Since embarking on the research journey 15 years ago, she has been privileged to collaborate with brilliant minds from diverse global and regional clientele, acquiring invaluable wisdom that has shaped and enriched her professional repertoire. Maxine’s passion for storytelling with data allows her to transform research findings into captivating narratives, making the insights more meaningful, memorable, and actionable.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

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Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2

How to conduct online research in Singapore

I’ve been a market researcher for more than 15 years, during which I’ve done countless projects conducted through online and offline methodologies, both in Singapore, and across Asia. It’s a common research cliché to say that ‘one size fits all’ does not apply in Asia, and that the only unifying factor across all Asian markets […]

Kadence International Market Research Agency of the Year Singapore