Our Singapore office
Kadence International is a leading market research agency in Singapore.
From our base here, we conduct market research in Singapore, within South East Asia and across Asia and Australia too. We partner with brands on full service market research projects helping them get closer to customers across these regions and develop products, services and marketing strategies that really land. We can also work with organizations as a fieldwork partner, providing access to respondents across Asia.
As the regional hub, our team reflects our cross-geography sensibilities. In the office we have more than 8 nationalities in our team!
Meet Our Senior Team

Derek Goh
Specialist sectors Financial Services, Technology, Education, Tourism Current location SingaporeDerek’s expertise in qualitative research is coupled with his perceptive capabilities to get to the heart of a business issue, quickly determining how consumer insights can help companies thrive against their competitors. His perspectives on Asian consumers have allowed clients to glean an in-depth understanding of their wants and needs, ensuring the relevance and interest of their products and services in-market.

Nikitha Rathna
Specialist sectors sectors FMCG, Government, Technology, Education Current location SingaporeAs Operations Director, Nikitha is proficient in project processes and brings efficiency for smooth project execution. Managing quantitative large complex and qualitative multi-market studies highlights her expertise. Vendor management and ensuring the right cost is her forte. Her extensive experience managing multi-method studies helps her foresee the challenges, increases client service standards, and enforces high-quality deliverables. Nikitha has contributed to aligning the right processes and improving ways of working.

Juliet Warnock
Specialist sectors FMCG, Banking, E-Commerce, Automotive Current location SingaporeJuliet specialises in quantitative research, working across multiple domains, including brand strategy, brand lift, creative development, U&A, brand tracking, and campaign evaluations. She has a strong background in analysis and storytelling, bringing insightful, actionable, and attainable recommendations across all projects. Juliet has led regional projects across a broad range of industries, including FMCG, Banking, Aviation, eCommerce, Pharmaceuticals, and Automotive.

Shirley Wong
Specialist sectors FMCG, Banking, Healthcare, Automotive Current location SingaporeHaving over two decades of experience in qualitative research, Shirley is a true expert in the field. Originally hailing from the Netherlands, she recently embarked on a new chapter in Singapore, pursuing her career as a qualitative specialist. Shirley relishes the challenge of tackling complex research issues and uncovering the rich human stories that lie beneath the surface of the data. She approaches each study with a wealth of knowledge and a keen eye for detail to uncover the insights that matter most. Shirley’s authentic curiosity about people and strong desire for knowledge drives her dedication to foster collaboration with organizations. She is focused on providing valuable insights that support their business objectives.

Maxine Yap
Specialist sectors FMCG, Tourism, Finances Current location SingaporeMaxine is a seasoned consumer insights consultant with a specialization in brand strategy and communications. Since embarking on the research journey 15 years ago, she has been privileged to collaborate with brilliant minds from diverse global and regional clientele, acquiring invaluable wisdom that has shaped and enriched her professional repertoire. Maxine’s passion for storytelling with data allows her to transform research findings into captivating narratives, making the insights more meaningful, memorable, and actionable.
Join Kadence
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
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Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We're a trusted fieldwork partner to top-tier organizations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn't stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.

Our location
See on Google mapsKadence International – Singapore
22 Malacca Street
#11-00 RB Capital Building
Singapore 048980
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now

We’re finalists in 3 categories at the 2021 Agency of the Year Awards including Market Research Agency of the Year
We are thrilled to announce that we’re finalists in 3 categories at Singapore’s Agency of the Year Awards. We’re shortlisted for: Market Research Agency of the Year Consultant of the Year Agency Leader of the Year The Agency of the Year Awards are organized by Marketing Magazine and seek to recognize the country’s best agencies. […]

How to conduct online research in Singapore
I’ve been a market researcher for more than 15 years, during which I’ve done countless projects conducted through online and offline methodologies, both in Singapore, and across Asia. It’s a common research cliché to say that ‘one size fits all’ does not apply in Asia, and that the only unifying factor across all Asian markets […]
